Goals & Forecasts
Editor’s picks
Expert-Recommended eCommerce KPIs: The Essential Guide to Tracking Performance for 2025
When it comes to eCommerce and eCommerce KPIs, the difference between success and failure can often come down to the numbers. But not just any ...
by Alexander B. Pavlinek · Jun 26, 2025
5 SMART Sales Goal Examples from 30+ Sales Professionals
“Goals allow you to control the direction of change in your favor.” Brian Tracy, a motivational speaker who often speaks on goals as they relate ...
by Alexander B. Pavlinek · Jun 26, 2025
What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It
Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...
by Alexander B. Pavlinek · Feb 24
36 Agencies on How to Set Goals for Clients (When the Client Doesn’t Have Any)
“As a consultant, it’s important for me to set well-defined and measurable goals for my clients.” Jackie Kossoff says that while goal-setting is a critical ...
by Dann Albright · Jan 30, 2025
Google Ads Forecasting: The 3 Methods That Actually Work in 2026
Google Ads forecasting is the practice of projecting future campaign performance, including spend, clicks, conversions, CPA, and ROAS, based on historical account data, planned budget ...
by Nevena Rudan · May 26
How to Set and Maintain Realistic Marketing Goals for Your Clients (and Ensure Success)
Define realistic marketing goals that actually deliver results for your clients. Learn how to maintain those goals and track progress with Databox for guaranteed success.
by Tamara Omerovic · Mar 25, 2025
How To Set Goals & Measure Your LinkedIn Company Page’s Performance
If you’re posting consistently, engaging with others’ posts, and making new connections on LinkedIn, there’s just one thing left to do—measure your LinkedIn Company Page’s ...
by Angela Noble · Mar 12, 2025
Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you’ll see when the deals finally ...
by Jeremiah Rizzo · Apr 9, 2024
5 Types of Sales Goals Every Sales Manager Should Have in 2023
Sales Management can be a tricky spot: You work at the crossroads of team and organization, needing to keep the balance between organizational goals and ...
by Belynda Cianci · Apr 9, 2024
Goals Based Reporting: Everything You Need to Know
You already know how to organize your data in a traditional report. “We did this in July, and in August, our numbers are looking much ...
by Stefana Zaric · Apr 9, 2024
Expert-Recommended eCommerce KPIs: The Essential Guide to Tracking Performance for 2025
When it comes to eCommerce and eCommerce KPIs, the difference between success and failure can often come down to the numbers. But not just any ...
by Alexander B. Pavlinek · Jun 26, 2025
5 SMART Sales Goal Examples from 30+ Sales Professionals
“Goals allow you to control the direction of change in your favor.” Brian Tracy, a motivational speaker who often speaks on goals as they relate ...
by Alexander B. Pavlinek · Jun 26, 2025
Scorecards vs. Dashboards: Definitions, Benefits, and Differences
Establishing healthy growth and implementing the best scaling strategies in your company can’t be done without properly tracking and analyzing business data. After all, the ...
by Filip Stojanovic · Feb 24
Understanding The Difference between KPIs, Goals, and Targets
How do you measure success? Well, marketers have struggled for ages to explain this to their clients, as have marketing departments to their CEOs. Luckily, ...
by Alexander B. Pavlinek · Feb 25
New in Databox: Predict Future Performance With Metric Forecasts
How many deals will you close next month? How many website sessions will you get? How many impressions will your social channels get? When you ...
by Monise Branca · Jul 29, 2024
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
by Saffa Faisal · Apr 12, 2023
18 Tips for Increasing Your Sales Team’s Activity
More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...
by Peter Caputa IV · Apr 9, 2024
12 Effective Ways for Increasing Your Average Order Value (AOV)
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
by Kiera Abbamonte · Jan 25, 2023
Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)
The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...
by Jeremiah Rizzo · Feb 20, 2024
Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)
The metric: Revenue R&D Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients. How They Moved ...
by Jeremiah Rizzo · Feb 20, 2024
Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)
The metric: Setting Goals & KPIs Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at ...
by Jeremiah Rizzo · Feb 20, 2024
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...
by Masooma Memon · Sep 30, 2022
Which Comes First: The Goal Or The Strategy?
For most people, the answer is obvious. You define a goal first and then work out a strategy that will help you achieve that goal. ...
by Davor Štefanović · Sep 17, 2022
Improving Scaled to Productivity
The metric: Scaled to Productivity Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through ...
by Jeremiah Rizzo · Feb 20, 2024
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
by Jessica Malnik · Apr 12, 2023