Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you’ll see when the deals finally close months later.
Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
About the author
Jeremiah Rizzo
Jeremiah Rizzo is the Director of Product Marketing at Databox. He helps build a bridge between what customers need and the product offers, leading the team on product launches, messaging, positioning, and customer research.
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