Articles by Filip Stojanovic
Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.
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Business Impact Analysis Report – 101 Guide
Imagine having a crystal ball in your company and a fortune-telling department that would operate the ball. You would be able to not only predict ...
by Filip Stojanovic · Jul 11, 2025
15 Ways to Use Google Analytics to Track and Improve Your SEO Performance
Did you know that 67% of all clicks go to the first five organic results in a search engine? You are probably already aware of just how ...
by Filip Stojanovic · Feb 26
Dear Databox: How Can I Grow My B2B YouTube Channel?
YouTube has over 2.68 billion active monthly users… yet, many B2B brands still have no presence on the platform and continuously postpone building and growing ...
by Filip Stojanovic · Aug 18, 2023
10 Best HubSpot Marketing Features Marketers Rely On in 2025
HubSpot Marketing Hub continues to dominate as a marketer’s ultimate CRM platform in 2025, offering innovative tools and integrations that simplify complex workflows. With 50+ ...
by Filip Stojanovic · Jun 3, 2025
Google Analytics Pageview Report: Full Guide
Tracking your website’s page performance is one of Google Analytics’ most powerful features. Not only do you get insight into what pages are getting the ...
by Filip Stojanovic · Feb 25
The Ultimate Guide to Nonprofit Dashboards: Types, Use Cases, Top Metrics, Best Practices, and Examples
With 75% of donors looking for information about a nonprofit’s impact and activity before making a donation, having transparent data to show is more important ...
by Filip Stojanovic · Aug 14, 2025
LinkedIn Ads CTR: What’s a Good One and How to Improve It?
How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...
by Filip Stojanovic · Feb 25
Restaurant KPI Dashboard: A Restaurant Owner’s Handbook on Measuring KPIs to Scale Business
Are data salads included in your menu? With 60% of restaurant owners closing down after the first year and 80% of restaurants not making it ...
by Filip Stojanovic · Sep 2
How to Create an SEO Report for Your Client in 2025
An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...
by Filip Stojanovic · Jul 16, 2025
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
by Filip Stojanovic · Mar 3
Understanding the Cost of Advertising on LinkedIn in 2024
Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...
by Filip Stojanovic · Jul 1, 2025
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
by Filip Stojanovic · Apr 9, 2025
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...
by Filip Stojanovic · Apr 19, 2023
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...
by Filip Stojanovic · Apr 20, 2023
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...
by Filip Stojanovic · May 1, 2024
How to Track Website Traffic with Google Analytics 4: A Complete Guide
Understanding your website traffic is crucial for optimizing your online presence, growing your audience, and improving conversions. Google Analytics 4 (GA4) is a powerful tool ...
by Filip Stojanovic · Dec 4, 2024
Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Are you dealing with a cold feet pandemic in your online store? Too many customers initiating the checkout process only to drop out at the ...
by Filip Stojanovic · Apr 12, 2023
How to Write a Great Business Report Conclusion: Everything You Need to Know
When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report. ...
by Filip Stojanovic · Feb 24
What Is a Good Website Bounce Rate and How Can You Improve It?
It’s common knowledge among marketers that “bounces” are bad. However, this accepted knowledge only illustrates just how misunderstood a metric “bounces” really are. No wonder ...
by Filip Stojanovic · Jul 11, 2025
Benefits of Competitive Benchmarking
What are your competitor’s strengths and weaknesses? How does your company stack up against them, are you falling behind in some areas? How are other ...
by Filip Stojanovic · Mar 3
Benchmarking 101: Definition, Types, Benefits and How to Use Them
Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...
by Filip Stojanovic · May 6