Articles by Filip Stojanovic
Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.
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Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both
Analytics and reporting can help businesses transform data into actionable insights, identify customer behavior patterns, measure each department’s performance, and improve operational efficiency. And this ...
by Filip Stojanovic · Jul 16, 2025
![How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/09/14052320/agency-client-collaboration-1000x563.png)
How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]
What’s holding your agency back from operating at peak efficiency? Is it outdated workflows, misaligned priorities, or simply a lack of time to implement better ...
by Filip Stojanovic · May 13
Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)
Is your B2B company still stuck thinking influencer marketing is just for B2C brands? Once considered purely a B2C play, influencer marketing is becoming increasingly ...
by Filip Stojanovic · Jan 16, 2025
Are LinkedIn Ads “Too Expensive” and How to Improve Their Effectiveness? Insights from 100+ Companies
Oh, LinkedIn Ads are just too goddamn expensive! How many times have you heard this—or even thought it yourself? It’s a common complaint, and not ...
by Filip Stojanovic · Dec 23, 2024
Best HubSpot Integrations: Insights from 50+ Companies on Tools, Usage, and Benefits
HubSpot is powerful, but let’s be honest—it’s not a solo act. Whether it’s streamlining marketing campaigns, automating sales processes, or centralizing customer data, the right ...
by Filip Stojanovic · Jan 22, 2025
![How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/06084859/social-media-Get-a-High-Level-View-of-Your-Strategy-at-Work.png)
How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]
Struggling to grow your business? See how 50+ companies nailed their go-to-market strategies to dominate their markets.
by Filip Stojanovic · Dec 1, 2024
![How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/10/10044001/google-analytics-4-metrics-and-dimensions-guide-1000x563.png)
How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...
by Filip Stojanovic · Nov 19, 2024
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive ...
by Filip Stojanovic · Mar 3
![High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2022/01/17041843/ecommerce-challenges-1000x563.jpg)
High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]
Shopping cart abandonment is the silent killer of eCommerce profits. Despite businesses investing heavily in customer acquisition and optimizing user experience, cart abandonments are still ...
by Filip Stojanovic · Jul 1, 2025
![How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/08055804/facebook-ads-statistics-1000x563.jpg)
How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]
Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...
by Filip Stojanovic · Mar 3
![What’s the Most Effective Way to Use LinkedIn Sales Navigator for Prospecting [Insights from 100+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/06/03065612/linkedin-advocacy-strategy-and-tips-for-B2B-1000x563.jpg)
What’s the Most Effective Way to Use LinkedIn Sales Navigator for Prospecting [Insights from 100+ Companies]
Is your LinkedIn Sales Navigator subscription living up to its potential, or are you barely scratching the surface of its capabilities? Finding the right prospects ...
by Filip Stojanovic · Aug 26, 2024
![The State of Content Marketing and SEO [Data from 140+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2021/06/01085352/how-to-use-google-analytics-for-SEO-1000x563.jpg)
The State of Content Marketing and SEO [Data from 140+ Companies]
How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of ...
by Filip Stojanovic · Mar 4
![Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/04050144/marketing-performance-challenges-1000x563.jpg)
Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]
The debate between organic and paid marketing strategies continues to challenge many companies. Which approach delivers better results? Are there specific circumstances where one clearly ...
by Filip Stojanovic · Mar 4
The Role of Generative AI in Marketing: Insights from 600+ Companies
How is generative AI transforming marketing in 2024? And what real-world insights can we gain from agencies and businesses that have already implemented this technology? ...
by Filip Stojanovic · Feb 24
The State of Profitability in Digital Agencies in 2024 (75+ Expert Responses)
How profitable are digital agencies in 2024? What strategies are they using to stay ahead of the competition? Running a digital agency is no easy ...
by Filip Stojanovic · Mar 4
Sales Habits of Successful Small Business Owners and Entrepreneurs (Based on 180+ Expert Responses)
Small businesses live and die by their sales strategies. But what is it that sets highly successful small business owners and entrepreneurs apart in their ...
by Filip Stojanovic · Jul 11, 2024
5 Strategies for Call-Based Lead Generation & Management (Based on 110+ Expert Respondents)
How effective are your call-based lead generation strategies? Are they falling short of expectations? How can you improve your approach to convert more leads into ...
by Filip Stojanovic · Jun 27, 2024
Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)
No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during ...
by Filip Stojanovic · Jun 6, 2024
The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Is your B2B content stuck in 2020? You’re not the only one facing this problem. With the B2B market getting more competitive by the day ...
by Filip Stojanovic · May 14, 2024
The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Can you really get all the expertise and strategic thinking of a top-level marketing exec without having to cover the cost of a full-time salary? ...
by Filip Stojanovic · Mar 4
How to Create a Dashboard in Google Sheets in 3 Easy Steps
Using spreadsheets in your business is a great way to store data and keep it organized. However, in situations where you need to quickly pull ...
by Filip Stojanovic · Feb 24