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Filip Stojanovic

Articles by Filip Stojanovic

Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.


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Crucial Landing Page Metrics You Should Track to Increase Conversions
Marketing

Crucial Landing Page Metrics You Should Track to Increase Conversions

Is your landing page running? Well, you better go track it! Okay, we know that you’re not here to read spin-offs of the old refrigerator ...

by Filip Stojanovic · Jul 11, 2025

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More
KPIs & Metrics

Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More

The main goal of any marketing campaign is to convert the people that see your online advertisements into customers. This directly increases ROI, revenue, brand ...

by Filip Stojanovic · Apr 22, 2024

Understanding Business Dashboard Types: How Can Strategic, Analytical, Operational and Tactical Dashboards Contribute to Your Company’s Success?
Dashboards & Visualization

Understanding Business Dashboard Types: How Can Strategic, Analytical, Operational and Tactical Dashboards Contribute to Your Company’s Success?

Want to know what separates businesses that are doing ‘okay’ from Fortune 500 companies? Data management. If there is something that connects all modern companies, ...

by Filip Stojanovic · Sep 2

How to Design a Great Dashboard (Even If You’re Not a Designer) for Any Audience: Process, Principles, Layouts, Best Practices, Examples and More
Dashboards & Visualization

How to Design a Great Dashboard (Even If You’re Not a Designer) for Any Audience: Process, Principles, Layouts, Best Practices, Examples and More

One of the main ingredients of a successful company is great decision-making. While the C-level executives and shareholders are knowledgeable about most of the company’s ...

by Filip Stojanovic · Sep 2

Bad Dashboard Examples: 10 Common Dashboard Design Mistakes to Avoid
Dashboards & Visualization

Bad Dashboard Examples: 10 Common Dashboard Design Mistakes to Avoid

Data dashboards are an effective way to monitor and judge business performance in real-time. But the wrong dashboard design can quickly negate that benefit. When ...

by Filip Stojanovic · Sep 2

How to Use Drop Down Menus to Make Interactive Charts and Dashboards in Excel?
Dashboards & Visualization

How to Use Drop Down Menus to Make Interactive Charts and Dashboards in Excel?

Are you preparing a dashboard for your next meeting with the stakeholders, but are afraid that it simply isn’t too interactive? Sure, you threw in ...

by Filip Stojanovic · Feb 24

Create an Excel Dashboard from Scratch in 8 Steps (or Just 3 with Databox)
Dashboards & Visualization

Create an Excel Dashboard from Scratch in 8 Steps (or Just 3 with Databox)

Excel has always been one of the main go-to tools for executives who are looking to create spreadsheets in which they can gather data and ...

by Filip Stojanovic · Jul 1, 2025

Salesforce Report Builder: A Step-By-Step Guide on How to Create Powerful Reports
Reporting

Salesforce Report Builder: A Step-By-Step Guide on How to Create Powerful Reports

Are you struggling to create meaningful reports for your company? Does the sales team still provide you with spreadsheets for forecasts and you have to ...

by Filip Stojanovic · Oct 11

Sales Forecast Report: How to Create One and What Should You Include?
Goals & Forecasts

Sales Forecast Report: How to Create One and What Should You Include?

Being optimistic about the future of your company is great and it can have a big influence on the morale of both your employees and ...

by Filip Stojanovic · Apr 11, 2025

Pipedrive Reports: How to Customize and Leverage Your Reports in Pipedrive
Reporting

Pipedrive Reports: How to Customize and Leverage Your Reports in Pipedrive

The time when picking a salesman for your business was based on whether they’ve ‘got it’ or not is long gone. Nowadays, we have CRM ...

by Filip Stojanovic · Nov 9, 2022

How to Create and Use Reporting Snapshots in Salesforce: A Step By Step Guide
Reporting

How to Create and Use Reporting Snapshots in Salesforce: A Step By Step Guide

Tracking your company’s historical performances and analyzing previous trends can be beneficial for a number of reasons. By having insight into historical data, you will ...

by Filip Stojanovic · Sep 5, 2023

How to Create a KPI Report in Google Sheets? Step-by-Step Guide
Reporting

How to Create a KPI Report in Google Sheets? Step-by-Step Guide

Marketing, sales, HR, accounting, finance, research and development. All of these departments in your company have specific goals to achieve and use KPIs to track ...

by Filip Stojanovic · Sep 24

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide
Reporting

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide

Every good salesman knows that in order to sell your product, you first have to know your customers. While drawing traffic to your website through ...

by Filip Stojanovic · Dec 9, 2022

How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices
Google Analytics

How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices

The main ingredient of a successful business recipe is data. And what better way to obtain important data than by using Google Analytics. In the ...

by Filip Stojanovic · May 29, 2024

Marketing Audit Report: What Are They and How to Make One?
Reporting

Marketing Audit Report: What Are They and How to Make One?

The marketing strategy in your business is what makes or breaks the success of your products and services. In fact, according to Databox’s state of ...

by Filip Stojanovic · Sep 7, 2023

How to Write a Monthly Business Report? 5 Report Examples and Templates
Reporting

How to Write a Monthly Business Report? 5 Report Examples and Templates

Monthly business reports are one of the best ways to keep your internal stakeholders in the loop and make sure they are up to date ...

by Filip Stojanovic · Feb 24

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords
Google Ads

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords

Did you know that phone calls are responsible for more than 40% of all search-related conversions? Not only that, the majority of eCommerce businesses nowadays ...

by Filip Stojanovic · Feb 7, 2022

Google Analytics Enhanced Ecommerce Reporting: A Step-by-Step Guide
Ecommerce

Google Analytics Enhanced Ecommerce Reporting: A Step-by-Step Guide

Are you still thinking about whether you should switch to Google Analytics Enhanced Ecommerce reporting? You definitely should because enhanced Ecommerce reporting is one of ...

by Filip Stojanovic · May 15, 2023

How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples
Reporting

How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples

Business trips, travel, gas, renting vehicles, legal services, lunches with future partners. These are just some of the expenses that are an indispensable part of ...

by Filip Stojanovic · Jan 30, 2025