Articles by Melissa King
Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.
How Automated Reporting Saved 16 Agencies Time, Money, and Headaches
Automation is a must-have for most of today’s businesses. In fact, 66% of organizations have tried or integrated automation in their business processes. Is your ...
by Melissa King · Oct 11, 2022
How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On
When you start an agency, your goal is to earn money with it, right? While agency founders get into the business aiming to earn a ...
by Melissa King · Aug 25, 2025
How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies
When you run a marketing agency, it takes a careful balance of revenue streams to earn and maintain a healthy profit. Invest too much in ...
by Melissa King · Jul 13, 2022
7 Helpful Insights You Can Learn From a Data Attribution Report
Data can teach you a lot about your sales, marketing and advertising performance. But, it’s up to you to find the patterns behind it. Easier ...
by Melissa King · Jun 10, 2024
9 Vital Small Business Financial Reports for Your Organization
According to Databox’s state of business reporting, finance is one of top 3 most monitored and reported operations. If you manage a small business, you ...
by Melissa King · Mar 15, 2024
8 Common Mistakes in Data Analysis for Marketers to Avoid
If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...
by Melissa King · Jul 11, 2022
9 Small Business Performance Metrics Every Owner Should Monitor for Success
No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...
by Melissa King · Apr 14, 2023
Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store
Facebook Ads are a fantastic tool for connecting customers with your ecommerce business. In 2020, 18.3% of American adults bought something through Facebook. Plus, evolving ...
by Melissa King · Mar 28, 2023
16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords
Keywords are the bread and butter of a PPC campaign. They determine who sees your ads, and you want the right eyes on them. You ...
by Melissa King · Jul 8, 2022
11 Common Sales Mistakes to Avoid If You Want to Close a Deal
The world of sales has unique rules to follow. All salespeople have to maintain a delicate balance of promoting their product while keeping customers receptive. ...
by Melissa King · Apr 9, 2024
13 HubSpot CRM Custom Fields You Should Setup
HubSpot is a hot commodity for many sales teams. In 2021, the software reached more than 100,000 customers. If you’re one of those users, what ...
by Melissa King · Apr 9, 2024
Are Your Website Conversion Rates Dropping? Try These 20 Tips
Your website’s conversion rates went down. Now what? No matter what you measure as your site’s conversions, it can sting when you see your hard-earned ...
by Melissa King · Jul 7, 2022
15 Expert Tips for Maximizing Your Facebook Ad Conversions
According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...
by Melissa King · Mar 29, 2023
Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...
by Melissa King · May 29, 2024
Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions
In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform. Google Analytics 4 (AKA GA4) isn’t just the Google Analytics ...
by Melissa King · Jul 6, 2022
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...
by Melissa King · Jul 6, 2022
How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts
In the world of digital marketing, growing an agency takes hard work. More than half of digital marketing agencies have 10 or fewer staff members, ...
by Melissa King · Jul 6, 2022
14 Must-Ask Questions for Your Marketing Agency’s Prospective Client Questionnaire
Do you take on every customer willing to buy your services? That tactic might not be the best strategy. When we consulted business professionals about ...
by Melissa King · Apr 9, 2024
9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
When it comes to directing visitors to your website, search optimization is key. Organic search traffic offers about 20 times as many click opportunities as ...
by Melissa King · Jun 29, 2022
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...
by Melissa King · Jun 28, 2022
Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies
Did you know that 3 out of every 4 online shoppers abandon their carts and never get to the point where they actually make a ...
by Melissa King · Mar 29, 2023