Author's avatar

Melissa King

About the author

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Latest posts

Top 13 Dashboard Reporting Tools & Software (Expert-Recommended)
Reporting

Top 13 Dashboard Reporting Tools & Software (Expert-Recommended)

Managing data may seem simple at first, but it quickly becomes hard when you need to handle different sources without good dashboard reporting software. That’s ...

Author's avatar by Melissa King | Nov 3, 2024
15 Expert Tactics for Engaging Hard-to-Reach Prospects in B2B
Sales

15 Expert Tactics for Engaging Hard-to-Reach Prospects in B2B

In business-to-business (B2B) industries, hard-to-reach prospects are some of the most valuable leads you can contact. You might work in a high-value niche where clients ...

Author's avatar by Melissa King | Apr 9, 2024
10 Features Every Great Dashboard Tool Should Have
Dashboards & Visualization

10 Features Every Great Dashboard Tool Should Have

If you read our blog, you’ve likely heard all the benefits of a dashboard software for your business. But like any other tool, not all ...

Author's avatar by Melissa King | Apr 9, 2024
15 Popular YouTube Video Types in 2025
Marketing

15 Popular YouTube Video Types in 2025

When you think of online video, there’s no denying YouTube dominates the space. Since we’re in 2025, the once-projected user count of 2.9 billion is ...

Author's avatar by Melissa King | Jan 23
What Is a SaaS Dashboard? Metrics, KPIs, and Examples
Reporting

What Is a SaaS Dashboard? Metrics, KPIs, and Examples

The software as a service (SaaS) industry straddles the line between product and service. You’re selling a product, but it functions as an ongoing service. ...

Author's avatar by Melissa King | Apr 9, 2024
5 Tips on How to Improve Your Reporting Process in 2023
Reporting

5 Tips on How to Improve Your Reporting Process in 2023

Many folks who manage data as part of their jobs wish they could perform better reporting. When we asked 59 data pros about their reporting ...

Author's avatar by Melissa King | Aug 24, 2023
Understanding The Difference between KPIs, Goals, and Targets
Goals & Forecasts

Understanding The Difference between KPIs, Goals, and Targets

How do you measure success? Well, marketers have struggled for ages to explain this to their clients, as have marketing departments to their CEOs. Luckily, ...

Author's avatar by Melissa King | May 29, 2024
6 Key Differences Between Data Analysis and Reporting
Reporting

6 Key Differences Between Data Analysis and Reporting

Once you have data on hand, your job is far from done. You’ll need to collect it all together and put it into context to ...

Author's avatar by Melissa King | Aug 23, 2023
Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?
Marketing

Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?

While SEO has plenty of qualitative components like content quality and search intent, it’s a numbers game at its core. Your traffic numbers — and ...

Author's avatar by Melissa King | Jul 24, 2023
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