Author's avatar

Melissa King

About the author

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Latest posts

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business
SaaS

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business

A whopping 70% of startups fail because of premature scaling. But, as a newer SaaS business, it can be hard to tell when you should ...

Author's avatar by Melissa King | Mar 21, 2023
How Automated Reporting Saved 16 Agencies Time, Money, and Headaches
Reporting

How Automated Reporting Saved 16 Agencies Time, Money, and Headaches

Automation is a must-have for most of today’s businesses. In fact, 66% of organizations have tried or integrated automation in their business processes. Is your ...

Author's avatar by Melissa King | Oct 11, 2022
How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On
Agencies

How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On

When you start an agency, your goal is to earn money with it, right? While agency founders get into the business aiming to earn a ...

Author's avatar by Melissa King | Dec 16, 2022
How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies
Agencies

How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies

When you run a marketing agency, it takes a careful balance of revenue streams to earn and maintain a healthy profit. Invest too much in ...

Author's avatar by Melissa King | Jul 13, 2022
7 Helpful Insights You Can Learn From a Data Attribution Report
Reporting

7 Helpful Insights You Can Learn From a Data Attribution Report

Data can teach you a lot about your sales, marketing and advertising performance. But, it’s up to you to find the patterns behind it. Easier ...

Author's avatar by Melissa King | Jun 10, 2024
9 Vital Small Business Financial Reports for Your Organization
Reporting

9 Vital Small Business Financial Reports for Your Organization

According to Databox’s state of business reporting, finance is one of top 3 most monitored and reported operations. If you manage a small business, you ...

Author's avatar by Melissa King | Mar 15, 2024
8 Common Mistakes in Data Analysis for Marketers to Avoid
Marketing

8 Common Mistakes in Data Analysis for Marketers to Avoid

If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...

Author's avatar by Melissa King | Jul 11, 2022
9 Small Business Performance Metrics Every Owner Should Monitor for Success
KPIs & Metrics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...

Author's avatar by Melissa King | Apr 14, 2023
Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store
Ecommerce

Facebook Ads for Ecommerce: 11 Ways to Optimize Ads for Your Online Store

Facebook Ads are a fantastic tool for connecting customers with your ecommerce business. In 2020, 18.3% of American adults bought something through Facebook. Plus, evolving ...

Author's avatar by Melissa King | Mar 28, 2023
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