About the author
Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.
Keywords are the bread and butter of a PPC campaign. They determine who sees your ads, and you want the right eyes on them. You ...
The world of sales has unique rules to follow. All salespeople have to maintain a delicate balance of promoting their product while keeping customers receptive. ...
HubSpot is a hot commodity for many sales teams. In 2021, the software reached more than 100,000 customers. If you’re one of those users, what ...
Your website’s conversion rates went down. Now what? No matter what you measure as your site’s conversions, it can sting when you see your hard-earned ...
According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...
Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...
In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform. Google Analytics 4 (AKA GA4) isn’t just the Google Analytics ...
According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...
In the world of digital marketing, growing an agency takes hard work. More than half of digital marketing agencies have 10 or fewer staff members, ...
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