Another day another report. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports ...

by Davor Štefanović · Mar 8, 2023

Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

There are two heavy hitters in online ads: search and display ads. (If you were thinking Google and Facebook instead, you’d be right too) And ...

by Dann Albright · Dec 22, 2021

Dashboards & Visualization

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...

by Elise Dopson · Apr 25, 2022