Metrics & Chill Podcast

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Who are Google Ads best for? How can you know if you’ll get a good ROI? And what are the factors that make them successful or unsuccessful? Learn in this episode.

Jeremiah Rizzo on April 26, 2023 (last modified on April 17, 2023) • 0 minute Less than a minute read

Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for? How can you know if you’ll get a good ROI? And what are the factors that make them successful or unsuccessful?

Links

About the author

Get practical strategies that drive consistent growth

Read some
You may also like...
Read more

Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)

Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.

Metrics & Chill Podcast   |  Sep 27

Read more

Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)

In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.

Metrics & Chill Podcast   |  Sep 13

Read more

BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)

Jen Spencer (CEO of SmartBug) shares how they’ve grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.

Metrics & Chill Podcast   |  Aug 31