BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Author's avatar Metrics & Chill Podcast UPDATED Feb 20, 2024 PUBLISHED Apr 26, 2023 1 minute read

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    Peter Caputa

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    Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for? How can you know if you’ll get a good ROI? And what are the factors that make them successful or unsuccessful?


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    Jeremiah Rizzo

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