Sam Kuehnle (VP of Marketing at Loxo) shares how to craft a marketing plan that aligns with, and contributes to, your company’s annual revenue target. ...
Q4 is upon us, which means it’s almost time to craft next year’s plan. For many companies, that means starting with an annual revenue goal ...
Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...
In this episode, Mason Cosby – founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to ...
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit ...
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Cost Per Thousand (CPM) and Cost Per Click (CPC) Benchmarks Median performance from November, 2023: Search ...
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo ...
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