Articles by Jeremiah Rizzo
Jeremiah Rizzo is the Director of Product Marketing at Databox. He helps build a bridge between what customers need and the product offers, leading the team on product launches, messaging, positioning, and customer research.
BTB: YouTube for B2B (w/ Sam Oh, Ahrefs)
In this episode, you’ll get tips and insights on how to use YouTube to drive growth for your company. Links
by Jeremiah Rizzo · Feb 20, 2024
Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)
Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts. How They Move The Needle ...
by Jeremiah Rizzo · Feb 20, 2024
Driving Predictable Demand (w/ John Short)
John Short shares the system he uses to drive more predictable demand for customers, along with how to identify who your best customers are. How ...
by Jeremiah Rizzo · Feb 20, 2024
Driving Demand via YouTube (📈 MTN #12)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median YouTube performance for B2B companies (April 2023): Join this group to ...
by Jeremiah Rizzo · Feb 20, 2024
Stopping Revenue Leaks (w/ Sean Burke, Prometric)
Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them. How They Move The Needle Sean sees more ...
by Jeremiah Rizzo · Feb 20, 2024
Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)
Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is ...
by Jeremiah Rizzo · Feb 20, 2024
Growing Your Company’s Newsletter (📈 MTN #11)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Email Benchmarks for B2B Median Mailchimp performance for B2B companies (April 2023): Join this group to ...
by Jeremiah Rizzo · Feb 20, 2024
Building Trust By Answering Questions (w/ Marcus Sheridan)
Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, ...
by Jeremiah Rizzo · Feb 20, 2024
Profitable LinkedIn Ads for $3k/mo? (📈 MTN #10)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) LinkedIn Ads Benchmarks for B2B Companies Median LinkedIn Ad performance for B2B companies (April 2023): Join ...
by Jeremiah Rizzo · Feb 20, 2024
BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)
In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you ...
by Jeremiah Rizzo · Feb 20, 2024
Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning. How They ...
by Jeremiah Rizzo · Feb 20, 2024
More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Digital Advertising Cost Benchmarks for B2B Companies Median ad campaign spend, broken down by channel (March ...
by Jeremiah Rizzo · Feb 20, 2024
BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
by Jeremiah Rizzo · Feb 20, 2024
Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve ...
by Jeremiah Rizzo · Feb 20, 2024
Bootstrapping to $15m by finding product-market fit (📈 MTN #08)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ads Benchmarks for B2B (March 2023) Join this group to see how your company stacks ...
by Jeremiah Rizzo · Feb 20, 2024
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...
by Jeremiah Rizzo · Feb 20, 2024
Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)
Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money. How They Move The ...
by Jeremiah Rizzo · Feb 20, 2024
Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Learn how Nextiva’s Mark Jung drives predictable growth by finding his brand’s white space, building a media arm to communicate it, and being different – ...
by Jeremiah Rizzo · Feb 20, 2024
A simple framework to improve your existing funnel (📈 MTN #07)
In this edition 📊 Trends & Insights (from Benchmark Groups) Paid search vs paid social: which one is the right channel for your SMB? Most small ...
by Jeremiah Rizzo · Feb 20, 2024
Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)
Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR. How They Move The Needle Adam was working to build ...
by Jeremiah Rizzo · Feb 20, 2024
Validate ideas & test new marketing channels (📈 MTN #06)
In this edition 📊 Trends & Insights (from Benchmark Groups) Can most businesses see good ROI on Google Ads? Should you try Google Ads this year? ...
by Jeremiah Rizzo · Feb 20, 2024