Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.
Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
About the author
Jeremiah Rizzo
Jeremiah Rizzo is the Director of Product Marketing at Databox. He helps build a bridge between what customers need and the product offers, leading the team on product launches, messaging, positioning, and customer research.
Related reading
Leadership
7 Data Literacy Gaps (and Practical Strategies for Building Data Confidence Across Your Team)
Your company has more data than ever. Your dashboards are full. And your teams are still making decisions on gut instinct, misaligned metrics, and siloed ...
by Nevena Rudan · Sep 24
Agencies
BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence
Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year. Based ...
by Peter Caputa IV · Sep 8, 2025
Insider Insights
Becoming an AI-First Company
Discover how Databox is transforming into an AI-first company—embedding AI across product, support, and analytics to redefine business intelligence in 2025.
by Davorin Gabrovec · Apr 7, 2025