How to Use Three Key Metrics to Define (and Improve) Your ICP (w/ Ryan Milligan, QuotaPath)
Can you describe who your ideal customer is? Who are your best-fit customers: the ones who get the most value from what you do, and ...
Director of Product Marketing
About the author
Jeremiah Rizzo is the Director of Product Marketing at Databox. He helps build a bridge between what customers need and the product offers, leading the team on product launches, messaging, positioning, and customer research.
Can you describe who your ideal customer is? Who are your best-fit customers: the ones who get the most value from what you do, and ...
by
Jeremiah Rizzo
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Jun 30, 2025
I recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his ...
by
Jeremiah Rizzo
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Jun 30, 2025
Your marketing manager needs to understand why their latest campaign’s MQLs (marketing qualified leads) aren’t converting to sales at the usual rate. They go to ...
by
Jeremiah Rizzo
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Jun 30, 2025
How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don’t have the data to ...
by
Jeremiah Rizzo
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Jun 30, 2025
A great reporting solution doesn’t just save you time It helps you make better decisions. Don’t get me wrong, saving 12~ hours every month is ...
by
Jeremiah Rizzo
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Mar 13, 2025
Ever stare at your pipeline and wonder why so many deals end in “no decision”? Or struggle to understand why perfectly good prospects keep choosing ...
by
Jeremiah Rizzo
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Jun 30, 2025
Learn how Megan Bowen, CEO of Refine Labs, helps B2B SaaS companies drive predictable growth by leveraging historical data. Discover the "Revenue Performance Assessment" framework to uncover growth opportunities, optimize paid strategies, and create accurate forecasts.
by
Jeremiah Rizzo
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Jul 1, 2025
Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...
by
Jeremiah Rizzo
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Jun 30, 2025
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
by
Jeremiah Rizzo
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Jun 30, 2025
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