Market Research
How to Use YouTube for Demand Creation and Product Education in B2B
When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...
by Melissa King · Jan 22
20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023
To stay competitive and ensure your online store is continuously growing, having a strong ecommerce strategy in place is critical. And one of the main ...
by Nevena Rudan · May 2, 2024
Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It
The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...
by Saffa Faisal · May 13, 2023
Instagram Followers: How Many Does the Average Company Have and How Can They Get More
A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue. ...
by Alexander B. Pavlinek · Mar 3
What’s a Good Email List Size for B2B Businesses?
Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...
by Spela Mlekuz · Jul 7, 2025
What Does TikTok Mean for the Future of Search-Related Content?
Is Google really the undefeated champion of search-related content? The answer might just surprise you. According to Google themselves, 40% of younger people refer to ...
by Saffa Faisal · Jul 18, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...
by Davor Štefanović · May 3, 2023
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
by Filip Stojanovic · Apr 9, 2025
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...
by Filip Stojanovic · Apr 19, 2023
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...
by Filip Stojanovic · Oct 9
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
by Melissa King · Oct 9
32 Prospecting Tips to Help You Book More Sales Meetings
Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...
by Jessica Greene · Apr 24, 2024
Account Manager Burnout: How Many Clients Are Too Many?
Do you ever feel like you’re drowning in a sea of clients? As an agency account manager, you’re expected to wear many hats. From liaising ...
by Saffa Faisal · Jul 2, 2025
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
by Saffa Faisal · Sep 24
Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Are you dealing with a cold feet pandemic in your online store? Too many customers initiating the checkout process only to drop out at the ...
by Filip Stojanovic · Apr 12, 2023
From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube
Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...
by Saffa Faisal · Apr 26, 2023
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...
by Davor Štefanović · Mar 29, 2023
Who Gets the Best Use Out of Google Ads?
When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...
by Melissa King · Mar 3
How Often Should Your Small Business Post on Social Media in 2023?
As you run your small business’s social media operations, one question likely comes to mind: How often should you post? Truth be told, there’s no ...
by Melissa King · Mar 3
16 Proven Ways for Increasing Inbound Sales Calls
92% of all customer interactions happen over the phone, making it a great way to speak with potential leads–especially considering just 24% of sales emails ...
by Elise Dopson · Apr 30, 2024
Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following
Twitter has 229 million daily active users, and 762 million tweets are sent per day. This may sound like a lot, but it’s dwarfed by ...
by Davor Štefanović · Feb 21, 2023