Market Research
YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers
As the second-most visited website in the world, YouTube presents an open sea of opportunities and potential prospects for business owners. No matter which industry ...
by Filip Stojanovic · Sep 15, 2022
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
by Jessica Malnik · Apr 12, 2023
Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard
Dashboard designers would probably agree that audience is the most important factor to consider when creating a dashboard. Still, even though this is considered the ...
by Masooma Memon · Sep 2
8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard
Payroll is one of the most important business tasks to get right the first time. It determines the capacity and well-being of your organization’s lifeblood ...
by Melissa King · Jun 26, 2025
Measure Team Performance Effectively with These 30+ KPIs and Metrics
Poor communication, unclear metrics, scope creep, and the team being pulled in too many directions are just a few of the things that can derail ...
by Jessica Malnik · Jul 2, 2025
9 Social Media Algorithm Hacks That Marketers Swear By
Picture this: you’ve an in-depth understanding of your target audience — you know what topics resonate with them and what content formats they love consuming ...
by Masooma Memon · Aug 31, 2022
Improve YouTube Click-Through Rate (CTR) and Grow Your Channel with These 11 Pro Tips
Did you know that more than 500 hours of new videos are uploaded to YouTube every hour? With so much content being uploaded every single day, ...
by Alexander B. Pavlinek · Sep 24
26 Agile Metrics to Help You Track Software Development and Testing
Looking to make your software development process as productive as possible? Want to improve your workflow so every team member has optimal conditions to do ...
by Stefana Zaric · Jan 19, 2023
50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level
Over the last decade, social media platforms have seen consistent growth but also experienced a lot of changes. Twitter has introduced Birdwatch, a community-led program ...
by Nevena Rudan · Apr 9, 2025
17 KPIs and Metrics You Should Include in a Real Estate KPI Dashboard
No matter if you’re a total beginner or a seasoned veteran, dealing with real estate can often be overwhelming. This applies to everyone involved in ...
by Filip Stojanovic · Sep 2
Build an Effective Performance Reporting Process with These 8 Tips
Our recent original research revealed a surprising fact: despite all the available reporting tools on the market, more than 50% of companies are still relying ...
by Stefana Zaric · Jan 30, 2023
8 Reasons to Make Performance Reporting a Priority in Critical Times
Times are tough. Leading tech companies like Twitter and Meta have slowed, even paused hiring. Others like Netflix and Peloton are laying off employees left, ...
by Masooma Memon · Jan 30, 2023
Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance
So, you followed the marketing advice to set up a Google Analytics account for your website, and you’ve given it time to collect data. Now, ...
by Melissa King · Apr 23, 2024
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...
by Stefana Zaric · Sep 5, 2023
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen. While this can work, it ...
by Jessica Malnik · Nov 24, 2022
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...
by Masooma Memon · May 11, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...
by Masooma Memon · May 5, 2022
Project Management Report: 6 Best Practices for Writing One
Creating a project management report that’s read cover to cover is easier said than done. For starters, shortlisting project metrics to feature in the report ...
by Masooma Memon · Mar 27, 2023
24 Facebook Ads Statistics Marketers Need to Know in 2022
Facebook is a marketing powerhouse. With more than tens of millions of users logging in every day, Facebook stands out as one of the best ...
by Nevena Rudan · Mar 29, 2023
Save Your Business From Churn: 9 Churn Risk Factors to Identify
Accurate churn risk prediction can make the difference between a successful business and a struggling one. The thing is: your marketing strategies can effectively attract ...
by Masooma Memon · Sep 3
How to Develop an Actionable Customer Insight Report Your Whole Team Can Use
Done right, customer insight reports provide a deeper understanding of both what your customers need and why they need it. Here's how to create one that rocks!
by Lily Ugbaja · Apr 9, 2025