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Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
32 Prospecting Tips to Help You Book More Sales Meetings
Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...
Account Manager Burnout: How Many Clients Are Too Many?
Do you ever feel like you’re drowning in a sea of clients? As an agency account manager, you’re expected to wear many hats. From liaising ...
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Are you dealing with a cold feet pandemic in your online store? Too many customers initiating the checkout process only to drop out at the ...
From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube
Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...
Who Gets the Best Use Out of Google Ads?
When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...
How Often Should Your Small Business Post on Social Media in 2023?
As you run your small business’s social media operations, one question likely comes to mind: How often should you post? Truth be told, there’s no ...
16 Proven Ways for Increasing Inbound Sales Calls
92% of all customer interactions happen over the phone, making it a great way to speak with potential leads–especially considering just 24% of sales emails ...
Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following
Twitter has 229 million daily active users, and 762 million tweets are sent per day. This may sound like a lot, but it’s dwarfed by ...
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HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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