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Account Manager Burnout: How Many Clients Are Too Many?
Agencies

Account Manager Burnout: How Many Clients Are Too Many?

Do you ever feel like you’re drowning in a sea of clients?  As an agency account manager, you’re expected to wear many hats. From liaising ...

Author's avatar by Saffa Faisal | Apr 6, 2023
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Marketing

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Did you know that LinkedIn is the most expensive digital advertising platform?  Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...

Author's avatar by Saffa Faisal | May 29, 2024
Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Ecommerce

Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates

Are you dealing with a cold feet pandemic in your online store? Too many customers initiating the checkout process only to drop out at the ...

Author's avatar by Filip Stojanovic | Apr 12, 2023
From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube
KPIs & Metrics

From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube

Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...

Author's avatar by Saffa Faisal | Apr 26, 2023
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Marketing

Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising

Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...

Author's avatar by Davor Štefanović | Mar 29, 2023
Who Gets the Best Use Out of Google Ads?
Marketing

Who Gets the Best Use Out of Google Ads?

When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...

Author's avatar by Melissa King | Oct 31, 2024
How Often Should Your Small Business Post on Social Media in 2023?
Marketing

How Often Should Your Small Business Post on Social Media in 2023?

As you run your small business’s social media operations, one question likely comes to mind: How often should you post? Truth be told, there’s no ...

Author's avatar by Melissa King | May 23, 2023
16 Proven Ways for Increasing Inbound Sales Calls
Sales

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone, making it a great way to speak with potential leads–especially considering just 24% of sales emails ...

Author's avatar by Elise Dopson | Apr 30, 2024
Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following
Market Research

Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following

Twitter has 229 million daily active users, and 762 million tweets are sent per day. This may sound like a lot, but it’s dwarfed by ...

Author's avatar by Davor Štefanović | Feb 21, 2023
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Author's avatar by Stefana Zaric | Nov 8, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content marketing can be a double-edged sword.  While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...

Author's avatar by Saffa Faisal | Apr 12, 2023
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
LinkedIn

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...

Author's avatar by Melissa King | May 15, 2023
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