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12 Effective Ways for Increasing Your Average Order Value (AOV)
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...
Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
The 2023 State of Business Reporting
In most companies, internal reporting looks exactly like this: The end. As the business grows and new data sources and metrics are added to the ...
Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
“Hide Ad” The two words that send shivers down the spine of most Facebook advertisers. And what causes this action is typically one of two ...
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...
5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence
Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...
Overcome Financial Reporting Challenges with These 6 Best Practices
If there’s one constant in finances, it’s change. Cash flow changes, expense sheets change, and the costs of goods and services are in constant flux. ...
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...
YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers
As the second-most visited website in the world, YouTube presents an open sea of opportunities and potential prospects for business owners. No matter which industry ...
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard
Dashboard designers would probably agree that audience is the most important factor to consider when creating a dashboard. Still, even though this is considered the ...
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Modern BI for teams that needs answers now
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