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How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]
Marketing

How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]

Struggling to grow your business? See how 50+ companies nailed their go-to-market strategies to dominate their markets.

Author's avatar by Filip Stojanovic | Dec 1, 2024
Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]
Marketing

Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]

It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...

Author's avatar by Melissa King | Nov 27, 2024
How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Google Analytics

How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...

Author's avatar by Filip Stojanovic | Nov 19, 2024
How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]
Hubspot

How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]

HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...

Author's avatar by Melissa King | Nov 13, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Marketing

How to Align Your Sales and Marketing Teams in B2B in 2025

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...

Author's avatar by Melissa King | Oct 31, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
Marketing

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...

Author's avatar by Melissa King | Oct 24, 2024
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies
Market Research

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive ...

Author's avatar by Filip Stojanovic | Oct 17, 2024
High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]
Ecommerce

High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]

Shopping cart abandonment is the silent killer of eCommerce profits. Despite businesses investing heavily in customer acquisition and optimizing user experience, cart abandonments are still ...

Author's avatar by Filip Stojanovic | Sep 19, 2024
How Does Website Age Impact Performance? Insights from 145+ Companies
Market Research

How Does Website Age Impact Performance? Insights from 145+ Companies

What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it ...

Author's avatar by Melissa King | Aug 8, 2024
When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
Market Research

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?

It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options ...

Author's avatar by Melissa King | Aug 2, 2024
Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]
Marketing

Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]

The debate between organic and paid marketing strategies continues to challenge many companies. Which approach delivers better results? Are there specific circumstances where one clearly ...

Author's avatar by Filip Stojanovic | Jan 13
The Role of Generative AI in Marketing: Insights from 600+ Companies
Marketing

The Role of Generative AI in Marketing: Insights from 600+ Companies

How is generative AI transforming marketing in 2024? And what real-world insights can we gain from agencies and businesses that have already implemented this technology? ...

Author's avatar by Filip Stojanovic | Jul 24, 2024
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