Market Research
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...
by Melissa King · May 31, 2024
The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Is your B2B content stuck in 2020? You’re not the only one facing this problem. With the B2B market getting more competitive by the day ...
by Filip Stojanovic · May 14, 2024
The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Can you really get all the expertise and strategic thinking of a top-level marketing exec without having to cover the cost of a full-time salary? ...
by Filip Stojanovic · Mar 4
12 Tips for Developing a Successful Data Analytics Strategy
Building a data-driven company starts with having a data analytics strategy. An effective data analytics strategy relies on three key components: people, processes, and data ...
by Jessica Malnik · Apr 23, 2024
PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis
A thorough PPC analysis helps you understand how your pay-per-click (PPC) campaign did and ways you can improve it. However, the key to an effective ...
by Masooma Memon · Apr 23, 2024
Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...
by Saffa Faisal · Apr 9, 2024
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...
by Filip Stojanovic · Apr 30, 2024
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...
by Nevena Rudan · Jun 3
17 High-Converting Landing Page Examples to Inspire You in 2025
Whether you’re running a Google Ad campaign or one on social media, the ultimate goal is always the same: guiding prospects to a high-converting landing ...
by Alexander B. Pavlinek · Sep 24
B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Are you stuck in a seemingly endless sales cycle? You’re not alone in that. Many businesses deal with that exact problem, and it’s not hard ...
by Davor Štefanović · Sep 24
The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)
Do you know what one of the biggest mistakes sales teams make is? Trying to track and fit too many sales KPIs and metrics in ...
by Filip Stojanovic · Oct 11
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...
by Stefana Zaric · May 2, 2024
The State of Agency-Client Collaboration in 2024
Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...
by Nevena Rudan · Feb 24
How to Analyze Data in 2025 – A Step-by-Step Guide & Expert Tips
“Do you roll your eyes whenever you need to figure out exactly how to analyze data or create a comprehensive report? Research has shown that analyzing ...
by Alexander B. Pavlinek · Sep 2
How High Performing Agencies Market Themselves
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
by Nevena Rudan · Mar 4
8 Key Reports Every Sales Manager Should Know About
Going from a rockstar sales individual contributor to a great sales manager requires a mindset shift. It is no longer about smashing your own quotas. ...
by Jessica Malnik · Feb 25
46 Expert Tips for Boosting Organic Social Growth
Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...
by Masooma Memon · Apr 9, 2024
Google Analytics 4 Industry Benchmarks for 2023 and Beyond
If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...
by Nevena Rudan · May 6
13 Data Analysis Questions to Improve Your Business Reporting Process
If you want to collect better data, you need to ask better questions. On the surface, this sounds simple. However, most people treat data like ...
by Jessica Malnik · Feb 25
27 Lead Generation Statistics and Trends for 2025
Lead generation statistics reveal that it’s the lifeblood of any business. But just how crucial is it, and how do you make the most of ...
by Alexander B. Pavlinek · Oct 1
Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance
You wouldn’t drive a car only looking at your rearview mirror, right? After all, the only surefire thing that will happen if you do this ...
by Jessica Malnik · Jun 26, 2025