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What Percentage of Organic Search Should Be Converting into Leads?
If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...
What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?
Ask any eCommerce business owner which metric matters the most to them and the vast majority will tell you it’s the conversion rate right off ...
5 Ways Experts Leverage Data to Identify New Sales Opportunities
How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...
How to Structure a Great Content Team: 50+ Experts Share Their Insights
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
15 Essential Project KPIs That Benefit the Entire Team
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
How to Build a Comprehensive SEO Keyword Ranking Report
Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...
Best KPIs for Marketing Agencies
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
How to Improve the Organic CTR for Your Pages & Blog Posts
Earning a high organic search ranking is great – unless no one is clicking on your result. Over the last few years, Google has played ...
The 11 Highest-Recommended Sources for Google Analytics Training
“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...
12 Effective Ways for Increasing Your Average Order Value (AOV)
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
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HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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