Market Research
What Percentage of Organic Search Should Be Converting into Leads?
If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...
by Stefana Zaric · Mar 3
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
by Saffa Faisal · Apr 12, 2023
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our benchmark data, we can see that their median number of impressions for ...
by Melissa King · Mar 3
What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?
Ask any eCommerce business owner which metric matters the most to them and the vast majority will tell you it’s the conversion rate right off ...
by Filip Stojanovic · Mar 21, 2023
5 Ways Experts Leverage Data to Identify New Sales Opportunities
How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...
by Stefana Zaric · Apr 9, 2024
How to Structure a Great Content Team: 50+ Experts Share Their Insights
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
by Jessica Malnik · Mar 16, 2023
15 Essential Project KPIs That Benefit the Entire Team
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
by Jessica Malnik · Jan 25, 2023
How to Build a Comprehensive SEO Keyword Ranking Report
Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...
by Elise Dopson · Jan 31, 2024
Best KPIs for Marketing Agencies
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
by Elise Dopson · Sep 17
How to Improve the Organic CTR for Your Pages & Blog Posts
Earning a high organic search ranking is great – unless no one is clicking on your result. Over the last few years, Google has played ...
by Filip Stojanovic · Jun 3, 2025
The 11 Highest-Recommended Sources for Google Analytics Training
“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...
by Elise Dopson · Jan 25, 2023
12 Effective Ways for Increasing Your Average Order Value (AOV)
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
by Kiera Abbamonte · Jan 25, 2023
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...
by Maham S. Chappal · Jul 2, 2025
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
by Masooma Memon · Mar 4
Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
by Stefana Zaric · Apr 10, 2025
The 2023 State of Business Reporting
In most companies, internal reporting looks exactly like this: The end. As the business grows and new data sources and metrics are added to the ...
by Nevena Rudan · Sep 2
Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
“Hide Ad” The two words that send shivers down the spine of most Facebook advertisers. And what causes this action is typically one of two ...
by Filip Stojanovic · Feb 24
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...
by Stefana Zaric · Jan 20, 2023
5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence
Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...
by Stefana Zaric · Jun 26, 2025
Overcome Financial Reporting Challenges with These 6 Best Practices
If there’s one constant in finances, it’s change. Cash flow changes, expense sheets change, and the costs of goods and services are in constant flux. ...
by Davor Štefanović · Mar 15, 2024
6 Best Practices for Effective Ecommerce PPC Management
Ecommerce PPC management is the key to making sure you’re getting sales from the investment you make in running PPC campaigns for your store. Without ...
by Masooma Memon · Sep 30, 2022