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Should More B2B Companies Invest in Organic Instagram Content?
Marketing

Should More B2B Companies Invest in Organic Instagram Content?

Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...

Author's avatar by Melissa King | Jul 5, 2023
Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
Marketing

Essential GA4 Events for Optimizing Your SaaS Marketing Funnel

It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...

Author's avatar by Davor Štefanović | Jun 26, 2023
Dear Databox: <strong>How to Increase the Volume of Discovery Calls?</strong>
Sales

Dear Databox: How to Increase the Volume of Discovery Calls?

You’ve perfected your pitch and you’re all ready for your next discovery call. But, before you have an opportunity to impress your lead during the ...

Author's avatar by Stefana Zaric | Jun 15, 2024
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
Marketing

Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy

The digital world is an ever-changing battlefield, and attention is one of the most important objectives.  The constant evolution of social media means that companies ...

Author's avatar by Davor Štefanović | Jun 21, 2023
10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them
Reporting

10 Common Data Quality Issues in Reporting and Best Practices to Overcome Them

Data is only as useful as its accuracy. A small error, say a miscalculation, can make a big difference – impacting your decision-making. No wonder ...

Author's avatar by Masooma Memon | Jun 21, 2023
LinkedIn Ads CTR: What’s a Good One and How to Improve It?
Marketing

LinkedIn Ads CTR: What’s a Good One and How to Improve It?

How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...

Author's avatar by Filip Stojanovic | May 29, 2024
How to Create an SEO Report for Your Client in 2025
Marketing

How to Create an SEO Report for Your Client in 2025

An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...

Author's avatar by Filip Stojanovic | Jan 28
How to Identify the Right Target Audience for Your Website in 2025
Marketing

How to Identify the Right Target Audience for Your Website in 2025

How do you ensure you are delivering the right message to the right people at the right time? Identifying the target audience for your website ...

Author's avatar by Filip Stojanovic | Jan 28
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Marketing

How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023

Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...

Author's avatar by Filip Stojanovic | May 29, 2023
Top 20 Website KPIs and Metrics to Track in 2023  
KPIs & Metrics

Top 20 Website KPIs and Metrics to Track in 2023  

Do you ever find yourself staring at your website analytics, wondering which metrics truly matter for your business’s online success? Whether you’re an ecommerce entrepreneur ...

Author's avatar by Filip Stojanovic | Jun 15, 2024
25 Sales Performance Metrics to Track for Maximizing Sales Potential
Sales

25 Sales Performance Metrics to Track for Maximizing Sales Potential

How do you measure your sales team’s performance? Do you just rely on the number of new accounts closed or look at the total increase ...

Author's avatar by Saffa Faisal | May 2, 2024
8 Tips for Starting a YouTube Channel
Marketing

8 Tips for Starting a YouTube Channel

More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...

Author's avatar by Masooma Memon | Nov 25, 2024
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