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Whether you’re running a Google Ad campaign or one on social media, the endgame is the same: redirecting prospects to your landing page. That puts immense pressure on the landing page’s design because it’s not only responsible for converting leads but also for shaping your marketing campaigns’ success.
But what does a high-converting landing page look like? And, more importantly, how can you create one for your company?
Google it, and you’ll drown in conflicting advice – keep it simple, pack in all the key information, and optimize landing page speed, but also add strong visuals.
To filter out the fluff, we’ll share 17 high-converting landing page examples and best practices sourced directly from 37 companies.
Here’s what we’ll be covering in this article:
Landing pages are standalone web pages created with a specific purpose in mind. They are designed in a way to minimize distractions and give the right amount of information to prospects to convert – be that downloading an ebook or signing up for a free trial.
Hence, it’s no profound mystery that landing pages have a direct impact on the conversion rate.
With persuasive copy targeting user pain points, visual elements that give a sneak peek into your product, and strategically placed call-to-action buttons, you can witness a substantial surge in the conversion rate. In fact, many companies believe a good landing page conversion rate can lie anywhere between 21-50%.
Landing pages also influence how effective your ad campaigns are. They are mere extensions of your ad campaigns as they provide greater context to what is being advertised. Ads capture interest, while landing pages transform that initial attraction into engagement and, finally, conversions.
It goes without saying that a well-connected ad page and landing page is the key to success. A disconnected one will only result in a high landing page bounce rate.
Lastly, landing pages can impact more high-level business goals, like brand trust and credibility. A landing page that converts often includes strong social proof cues, like customer testimonials and trust badges.
With the number of companies providing similar offerings, the inclusion of social proof can be the difference between a prospect abandoning the incompleted buyer’s journey and sticking till the end for the final purchase.
The best-converting landing page is one that harmoniously blends different tactics.
This is not a baseless statement as most of the 37 companies we surveyed have implemented multiple strategies to create high-converting landing pages.
Now what are these effective strategies, you may ask?
Now executing all of the above strategies on your landing pages might appear overwhelming. Particularly if you’re a smaller company with limited resources and expertise available.
Luckily, some strategies hold more weight than others. When asked about the most important factor that makes high-converting landing pages, our respondents chose:
Let’s move on to what you’re really here for – the best converting landing page examples that will inspire you to make your own.
We’ve sourced these landing page examples from the following companies. Each example also features an inside perspective as to why those pages have secured maximum conversions.
If you’re a digital marketer, you know the drill.
If you’re like most marketing teams, you’re doing this multiple times on multiple pages and offers. So how can you assess your landing page engagement as a whole? By looking at Google Analytics 4 metrics and answering questions like:
You could certainly do this by digging through a variety of Google Analytics reports and dashboards, but wouldn’t it be nice to consolidate that information in one dashboard?
Now you can benefit from the experience of our Google Analytics 4 experts, who have put together a great Databox template showing all the most important KPIs for your landing page(s) performance.
It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up this dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Google Analytics 4 account with Databox.
Step 3: Watch your dashboard populate in seconds.
If you’re an eCommerce store offering an extensive array of products, this landing page example would be of interest to you. It has all the elements to convince the visitors to purchase.
Here’s what Meg Hellerstedt from Sylvane has to say about their high-converting landing page: “Our warehouse deals page is the most high-converting landing page on our e-commerce store. I attribute this success to three things:
Hellerstedt further adds, “The headline ‘Save on open-box and returned items’ effectively entice customers to head to the landing page, then the testimonials and prominent CTA buttons help in sealing the deal. Emphasizing the markdown price is a great selling factor, too. Seeing the price slashed from $300 to $100 is always a trust sales tactic.”
Key takeaways from Sylvane’s landing page:
Who says you need to overdo the design to achieve remarkable landing page metrics? A simple-designed web page with clear copy and a limited color palette can get the job done equally well.
But there’s another secret behind the high conversions that Serpple’s homepage brings.
Adam White from Serpple shares, “We do a ton of above-the-fold content AB testing on our homepage. The current iteration continues to beat out other more benefit-driven headlines. This actually was contrary to what we thought would happen but there is something about the message of ‘loving our rank tracking software’ that beats out the message of ‘getting more traffic and sales’ which we assumed would be a better-converting headline.”
Key takeaways from Serpple’s landing page:
Want to know how the above landing page gathered a conversion rate of 17.72% and an inverse bounce rate of 60%?
Kevin Larsen from Mediaveien, the website’s developer and ad campaign manager, spills the beans:
“What makes this landing page different from other landing pages on the same site, is product-market fit. It targets a specific user group that is very interested in this service, and the landing page’s quality is overall better than competitors’ landing pages.”
Key takeaways from Evolo’s landing page:
Belkins, a lead generation agency, has designed a great way to capture leads – a free and accessible ROI calculator. Not only is this a smart idea, but the landing page design and copy are aimed at showing value first and pushing a conversion later.
Michael Maximoff from the Belkins team shares, “Our ROI Calculator landing page is our highest-performing landing page, and 30% of our website conversions come from this page alone. The biggest factor and difference with this page compared to others is its interactive element — a fill-in ROI calculator tool created for different client personas with a clear CTA and follow-up system.”
Maximoff further adds, “We created this simple, data-driven tool for the sole purpose of driving conversions through our website landing page, which is ever-present on our site and promoted externally as well. Landing pages offering simple tools that help your leads get accustomed to your offer convert like crazy, and I’d highly suggest creating one if you have a cool idea and the resources to do so.”
Key takeaways from Belkins landing page:
Who says a blog post can’t be your top-converting landing page?
Debbie Moran from RecurPost shares the strategy behind using blogs as a medium to rake in conversions:
“This landing page effectively communicates steps for auto-tweeting on Twitter. It highlights how auto-tweeting can save time, streamline social media management, and enhance overall Twitter engagement. This page also features a user-friendly interface, providing step-by-step instructions and visuals on how to set up auto-tweeting, all of them helping the page rank on top on SERP.”
“Now Twitter being extremely popular and having a large user base, the landing page “How to Auto Tweet on Twitter” has specific messaging tailored to Twitter users, addressing their pain points and also demonstrating how RecurPost provides a unique solution compared to other social media scheduling tools. So this page becomes an all-in-one solution spot for all the user queries regarding Twitter automation, thus becoming the highest converting landing page on RecurPost.”
This landing page example from Content Whale proves how you can achieve a high conversion rate without having to add any visuals. What makes this landing page a success is that it includes all the essential information needed to make a confident decision.
Bhavik Sarkhedi from Content Whale shares more on this strategy, “They want to see samples; the page has it. They want to see FAQs for miscellaneous things; the page has it. They want a contact form; it has the same. Best storytelling copywriting; well, it does have that too.”
Key takeaways from Content Whale’s landing page:
In the tough SEO software industry, this landing page from SEO PowerSuite emerges as a standout example. The landing page showcases a clean design with a limited color palette, key features complemented with product screenshots, and attention-grabbing CTA buttons.
Aleh Barysevich from SEO PowerSuite attributes the success of their high-converting landing page to two factors.
“First and foremost, the page offers a free tool, which is a major draw. It’s not about just collecting contact details for a newsletter; it’s about providing real, useful SEO data at no cost. This aspect alone boosts our conversion rate significantly.”
“Then there’s the second factor – the sign-up form. This is where our experimentation really paid off. The version with the dark background is not just a design choice; it’s a strategic one. It catches the eye immediately, drawing users in as soon as they land on the page.”
Barysevich continues, “Adding the G2 rating icon to the form further improved our conversion rate. This small addition has a big impact, lending credibility and building trust. This combination of offering something valuable for free and a well-crafted sign-up form is what really makes this landing page effective.”
Key takeaways from SEO PowerSuite’s landing page:
Probably the most well-designed landing page example from our list, Broadcast2World is a treat to the eyes. But the design isn’t the only reason this landing page has generated high conversions.
Sunny Arora from Broadcast2World shares the secret, “We introduced 2 step landing pages last year, where basically we take basic information from the user like work email and video objective on the first page with a compelling offer and clear CTA. And then, on the next page, step 2, we ask for more detailed information. This basic technique increased our conversion rate by 5X in a few months of implementation.”
Key takeaways from Broadcast2World’s landing page:
This landing page brings in 70% of conversions for Candida Diet’s website. It might look like a simple blog article but Lisa Richards from their team shares why it’s such a success.
“This is the content our TA is searching for in order to understand their candida symptoms, and our long-form content piece, including what to eat and what to avoid, directly aligns with their search intent. We’ve included an insightful infographic to help them digest the information easier while making it memorable. We’ve also embedded simple sign-up forms within the content to make it easier for them to sign up for our free treatment plan.”
Key takeaways from Candida Diet’s landing page:
This landing page example from OSHA Outreach Courses is deceptively impactful. It’s a short, simply designed web page that has garnered an impressive conversion rate.
Farhan Siraj from their team shares why, “This landing page has a high conversion rate because it clearly mentions the discount we provide on multiple enrollments in our eLearning platform. Customers across industries actively seek discounts, and when a website dedicates a special page to it, search engines tend to rank that page higher. This results in increased traffic and improved conversion chances.”
Siraj further adds, “It’s also important to note that individuals searching for discounts are usually at the end of their buying journeys. They are highly likely to convert if they find what they are looking for. This page also enables customers to easily calculate the discounts they will receive in clear numbers, this sort of transparency and clarity is always effective.”
Key takeaways from OSHA Outreach Course’s landing page:
Concise and precise – that’s how I’d describe this landing page example. It features limited copy, barely any visual elements, and a contact form with only two mandatory questions.
But Brendan Brown from The Expert Editor team credits the high conversions to another reason.
“I believe that the ‘Get Started’ page on The Expert Editor website stands out primarily due to its persuasive and informative copywriting. This approach has proven to be the most critical factor in its high conversion rate. The copy on this page is effectively crafted to not only inform potential clients about our services but also to persuade them of the value and benefits we offer.”
Key takeaways from The Expert Editor’s landing page:
If you’re looking to get more conversions for your gated content pieces, this high-converting case study landing page from 2Stallions is a good example to refer to.
What makes it so impactful is the clutter-free above-the-fold section that captures attention and then converts it to engagement in which the visitor signs up for the case study.
Geetha Boyani from 2Stallions Digital Marketing Agency shares why they’ve bagged a consistent conversion rate with this landing page:
“The landing page is designed to be concise and easy to navigate, ensuring users won’t be overwhelmed by excessive information. The form utilizes standard questions, making it simple and straightforward to complete. This landing page has consistently maintained a conversion rate of 3-5% for over a year, demonstrating its effectiveness in capturing leads.”
Key takeaways from 2Stallions landing page:
Solomon Thimothy from Clickx attributes the success of their high-converting landing page to several different factors. Let’s have a look at which factors worked in the company’s favor.
“This landing page is packed with testimonials. That’s the biggest differentiator, hands down. However, other elements like engaging and aesthetically pleasing visuals, persuasive copy, fast loading speed, and mobile friendliness are also very important. Without these other elements, people would not be able to see that precious social proof that we’ve collected over the years. So it’s always a combination of factors.”
Key takeaways from Clickx’s landing page:
Getting conversions on gated content pieces is difficult for many, but not for Groove Commerce. Spencer Flaherty from their team shares the reason behind the landing page’s success:
“Famous advertising executive David Ogilvy once said that ‘Headlines Are Worth 90% of the Advertising Dollar.’ If your offer, such as a gated piece of content, isn’t converting then the first place to check is your headline. What makes this landing page particularly high-converting is that the information covered inside of the eBook is highly valuable to eCommerce retailers evaluating a platform switch.”
Key takeaways from Groove Commerce’s landing page:
If you have to explore one landing page example from our list, let it be this one.
Everything from this landing page screams premium and exclusivity. Its top section is a video that shows the latest collection while the remaining page displays the elaborate items grouped into similar categories.
Regarding the conversions this page generates, Kamil Bajołek from PRM says, “The landing page stands out for its clear focus on high-end brands and limited collections, which is a key differentiator from other landing pages. This focus is evident in the way the page is structured and the content it highlights.”
“One of the main features that make this page unique is its emphasis on exclusive offers and limited-time promotions, such as the prominent “BLACK FRIDAY UP TO -70%!” deal. This creates a sense of urgency and exclusivity, encouraging visitors to take advantage of these offers while they last.”
Bajołek continues, “Another notable aspect is the user-friendly design of the page. The layout is clean and easy to navigate, with clear categories like clothing, footwear, and accessories, making it simple for users to find what they’re looking for. The use of high-quality images and the option to view more details about each product further enriches the user experience.”
Key takeaways from PRM’s landing page:
One look at this page and you’ll know for sure why it brings in high conversions. This landing page is focused on one thing only and that is to persuade users to upgrade.
Syed Balkhi from MonsterInsights shares their strategy for driving conversions from this landing page:
“This is an upgrade offer to the Pro plan landing page which aims at our existing users of the Plus version. The page includes a clear CTA that it is a one-time offer, which urges users to take action. Besides, it includes (1) the comparison of the original vs. discounted price, reminding users that it’s a huge and limited-time deal, and (2) a progress bar showing 90% completed, making it sound simple and easy to upgrade. All those factors combined make it an irresistible deal.”
Key takeaways from the MonsterInsights landing page:
The last landing page example on our list is from the popular lead generation tool, OptinMonster.
Thomas Griffin from their team shares the reasons behind the high conversion rate of this landing page:
“We go beyond the basics of landing page design to craft compelling content that converts. Our landing pages guide prospects effortlessly toward the desired action, using clear page sections, visually highlighted benefits, and persuasive social proof. And of course, we don’t forget to place call-to-action buttons throughout the page to ensure no lead is left behind.”
Key takeaways from OptinMonster’s landing page:
I’m positive you now must have several strategies in your arsenal after going through the above high-converting landing page examples.
But the job isn’t complete after executing the strategies – you must also timely track the landing page conversion rate along with other metrics to ensure you’re on the path toward success.
Just like there’s a better way to design landing pages for high conversions, there’s a more efficient way to monitor key metrics.
While many marketers turn to Google Analytics for insights, this approach has its drawbacks. Applying different filters for performance comparisons can result in errors, and the manual process of extracting data into spreadsheets for reporting is a permanent headache.
Enter Databox – a better and stress-free way to monitor and report on landing page KPIs
Connect Google Analytics as a data source (along with 100+ integrations) and display important metrics in visual dashboards like this website engagement one. There are 200+ dashboard templates to choose from and you can use the drag-and-drop editor to customize the layout.
If you prefer a more hands-on approach, you can also create these dashboards from scratch and personalize them with your brand elements. Sharing these dashboards with the management is a piece of cake as well!
We’ve just touched the tip of the iceberg when it comes to exploring Databox’s features. Sign up for a free account to witness how you can use Databox to skyrocket the performance of your landing pages.
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