New tools to improve performance
Juli Durante on May 22, 2019 • 1 minute read
I’ve looked at websites and found there are more than 20 tests I want to run right away – but I know that those tests may not be the most effective place to start.
One high-impact place to start is your landing page experience. For landing page optimization, two key metrics to track are traffic by source and new contacts rate.
Watch this episode of Data Snacks and learn how I – and the SmartBug Media team – like to look at new contacts rate instead of submission rate and how that can affect your CRO efforts, too.
*Editor’s note: Smartbug recently launched a super-informative assessment for determining how well (or not) you’re set up to drive success from your inbound marketing efforts.
It’s free. We took it and learned a ton. Learn more about it here.
Get practical strategies that drive consistent growth
Data Snacks | Jul 19 2022
Data Snacks | Jun 1 2022
Data Snacks | Apr 11 2022