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I’ve looked at websites and found there are more than 20 tests I want to run right away – but I know that those tests may not be the most effective place to start.
One high-impact place to start is your landing page experience. For landing page optimization, two key metrics to track are traffic by source and new contacts rate.
Watch this episode of Data Snacks and learn how I – and the SmartBug Media team – like to look at new contacts rate instead of submission rate and how that can affect your CRO efforts, too.
*Editor’s note: Smartbug recently launched a super-informative assessment for determining how well (or not) you’re set up to drive success from your inbound marketing efforts.
It’s free. We took it and learned a ton. Learn more about it here.
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At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
is the team lead and a marketing strategist at SmartBug Media, a globally recognized inbound marketing agency.
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