Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

Author's avatar Data Snacks UPDATED Dec 18, 2023 PUBLISHED May 22, 2019 1 minute read

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    Peter Caputa

    To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here.

    When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming.

    I’ve looked at websites and found there are more than 20 tests I want to run right away – but I know that those tests may not be the most effective place to start.

    One high-impact place to start is your landing page experience. For landing page optimization, two key metrics to track are traffic by source and new contacts rate.

    Watch this episode of Data Snacks and learn how I – and the SmartBug Media team – like to look at new contacts rate instead of submission rate and how that can affect your CRO efforts, too.

    How to Identify the Right Tests for Increasing Landing Page Conversions

    *Editor’s note: Smartbug recently launched a super-informative assessment for determining how well (or not) you’re set up to drive success from your inbound marketing efforts.

    It’s free. We took it and learned a ton. Learn more about it here.

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    Article by
    Juli Durante

    is the team lead and a marketing strategist at SmartBug Media, a globally recognized inbound marketing agency.

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