Playbooks
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Playbooks
From Wishful Thinking to Predictable Growth: How to Pressure-Test Your Forecasts with Conversion Modeling
“When you don’t look at the pieces of the puzzle that add up to whether something is attainable, you’re shooting in the dark.” — Bec ...
Playbooks
How to demystify lead sources with self attribution reporting (with Chris Strom, ClearPivot)
“There’s all these other reasons that people are finding your company that are not SEO related, but if you just say, ‘Well, they came from ...
Playbooks
How to Use Three Key Metrics to Define (and Improve) Your ICP (w/ Ryan Milligan, QuotaPath)
Can you describe who your ideal customer is? Who are your best-fit customers: the ones who get the most value from what you do, and ...
Playbooks
Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
I recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his ...
Playbooks
How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
Your marketing manager needs to understand why their latest campaign’s MQLs (marketing qualified leads) aren’t converting to sales at the usual rate. They go to ...
Playbooks
Tracking “micro-interactions” to drive better sales results (w/ Noah Burkholz, Director of RevOps at demandDrive)
How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don’t have the data to ...
Playbooks
Why You’re Losing to ‘No Decision’—and How to Fix It (w/ Jen Allen-Knuth, Demand Jen)
Ever stare at your pipeline and wonder why so many deals end in “no decision”? Or struggle to understand why perfectly good prospects keep choosing ...
Playbooks
How to use historical data to plan future growth (w/ Megan Bowen, Refine Labs)
Learn how Megan Bowen, CEO of Refine Labs, helps B2B SaaS companies drive predictable growth by leveraging historical data. Discover the "Revenue Performance Assessment" framework to uncover growth opportunities, optimize paid strategies, and create accurate forecasts.
Playbooks
Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...
Playbooks
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
Playbooks
Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
Q4 is upon us, which means it’s almost time to craft next year’s plan. For many companies, that means starting with an annual revenue goal ...
Playbooks
Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...
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