Marketing

Approaches, tactics and advice for marketers

Latest Posts

What Is a Good Google Ads Conversion Rate and How to Improve It?
Marketing

What Is a Good Google Ads Conversion Rate and How to Improve It?

High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Feb 25
23 YouTube Statistics Marketers Need to Know In 2024
Marketing

23 YouTube Statistics Marketers Need to Know In 2024

As the world’s largest video-sharing social platform with over 2 billion active monthly users, YouTube is the place to be if you’re looking to grow ...

Filip Stojanovic's avatar by Filip Stojanovic | Jan 22
How to Create The Best Website Structure for SEO in 2023 (20+ Tips)
Marketing

How to Create The Best Website Structure for SEO in 2023 (20+ Tips)

You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to ...

Elise Dopson's avatar by Elise Dopson | Jul 7, 2024
32 LinkedIn Statistics You Need to Know to Fine-Tune Your Strategies in 2024
Marketing

32 LinkedIn Statistics You Need to Know to Fine-Tune Your Strategies in 2024

Social media giants like Facebook and Instagram still dominate the space when it comes to sharing personal stories or getting your daily dose of casual ...

Filip Stojanovic's avatar by Filip Stojanovic | Mar 3
How High Performing Agencies Market Themselves
Agencies

How High Performing Agencies Market Themselves

Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...

Nevena Rudan's avatar by Nevena Rudan | Mar 4
25 High-CTR Blog Title Examples for 2025
Marketing

25 High-CTR Blog Title Examples for 2025

You’ve poured hours into crafting high-quality content and brainstorming blog title examples to optimize your post for search rankings. But here’s the catch: Even if your blog ...

Elise Dopson's avatar by Elise Dopson | Jan 28, 2025
How to Build Citations to Boost Local SEO?
Marketing

How to Build Citations to Boost Local SEO?

Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2024
15 Free Marketing Report Templates for Agencies in 2025
Marketing

15 Free Marketing Report Templates for Agencies in 2025

Marketing report templates can help you break free from the “always-on” mode. If you’re spending too much time on repetitive, manual tasks like creating reports ...

Stefana Zaric's avatar by Stefana Zaric | Jun 5, 2025
Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now
Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

When you have an eCommerce site, the number one goal is to turn more visitors into paying customers, right? Well, not everyone who visits your ...

Jessica Malnik's avatar by Jessica Malnik | Jun 26, 2024
The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...

by Kiera Abbamonte | Aug 8, 2024
29 Ways on How to Improve Your Search Position in Google Search Results in 2023
Marketing

29 Ways on How to Improve Your Search Position in Google Search Results in 2023

Have you been doing your best but still aren’t ranking in the search engine results pages (SERPs)? I feel you. All that hard work and ...

Masooma Memon's avatar by Masooma Memon | Jul 25, 2024
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Marketing

20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024

Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...

Stefana Zaric's avatar by Stefana Zaric | Apr 10
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.