Marketing
Approaches, tactics and advice for marketers
Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It
Imagine you’re in a store, shopping. The longer you stay, the more likely you are to buy (more), right? It’s similar with your website. The ...
by Stefana Zaric · Apr 10
Social Media Benchmarks by Industry for 2023
Having a clear strategy can make or break your social media marketing efforts. But how do you know if your strategy aligns with industry norms? ...
by Nevena Rudan · Mar 3
10 Best HubSpot Marketing Features Marketers Rely On in 2025
HubSpot Marketing Hub continues to dominate as a marketer’s ultimate CRM platform in 2025, offering innovative tools and integrations that simplify complex workflows. With 50+ ...
by Filip Stojanovic · Jun 3, 2025
Dear Databox: How to Use TikTok Ads for B2B Demand Generation?
Cost-per-click (CPC) depends on many factors that are at times beyond your control, like the competition or overall state within the industry. But sometimes—it’s a ...
by Stefana Zaric · Mar 15, 2024
Finding Your Best Customers (w/ Mary Keough)
You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to ...
by Jeremiah Rizzo · Feb 20, 2024
15 Tips for Writing YouTube Video Titles That Drive Views
Did you know there are more than 500 hours of videos uploaded to YouTube every minute? With so much new content on the platform, getting your ...
by Alexander B. Pavlinek · Feb 24
8 Best Ways to Use Facebook Lead Ads to Grow Your Business
With the rise of TikTok and Snapchat, one would imagine that Facebook has lost its charm – especially for advertisers. However, this is far from ...
by Saffa Faisal · Jun 3, 2025
7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy
Data about your buyers’ intention to purchase is key to better marketing. After all, the better you know the buyer intent of your prospects, the ...
by Masooma Memon · Jun 26, 2024
19 Email Marketing Statistics That Will Help Marketers Maximize Their ROI in 2023
The email marketing market is pretty damn big. How big exactly? In 2020, the global email marketing market was valued at 7.5 billion US dollars. ...
by Nevena Rudan · Aug 6, 2023
Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?
You’ve been here before: You’re up late at night, working on the perfect Facebook ad. You’ve researched the target audience, honed the copy to perfection, ...
by Davor Štefanović · Feb 24
A better way to do marketing & sales (📈 MTN #16)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) HubSpot benchmarks for top performers (w/ SmartBug) Median performance in June 2023: Join this group to see ...
by Jeremiah Rizzo · Feb 20, 2024
Collaborative Growth
A better way to do marketing and sales. Prefer to listen? Get all the insights while you’re driving, working out, or walking your dog. The ...
by Jeremiah Rizzo · Aug 1, 2023
Google Analytics Pageview Report: Full Guide
Tracking your website’s page performance is one of Google Analytics’ most powerful features. Not only do you get insight into what pages are getting the ...
by Filip Stojanovic · Feb 25
Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)
In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” ...
by Jeremiah Rizzo · Feb 20, 2024
Dear Databox: How to Improve Facebook Ad ROAS
Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...
by Davor Štefanović · Aug 29, 2023
Dear Databox: How Do I Increase Traffic to My B2B SaaS Site?
While SEO has plenty of qualitative components like content quality and search intent, it’s a numbers game at its core. Your traffic numbers — and ...
by Melissa King · Jul 24, 2023
Best B2B Podcasts Every Marketer Should Listen to
Podcasts have given traditional blog posts a run for their money, considering how they’ve become a wealth of knowledge. After all, they provide learning on ...
by Saffa Faisal · Feb 1, 2024
How to Reduce Churn (w/ Asia Orangio, DemandMaven)
Learn a step-by-step strategy you can use to reduce churn at your B2B company. How They Move The Needle When you look for advice to ...
by Jeremiah Rizzo · Feb 20, 2024
Should More B2B Companies Invest in Organic Instagram Content?
Instagram is a tricky channel for marketers for business-to-business (B2B) companies. Since so much of its content is geared toward consumers rather than businesses, there ...
by Melissa King · Jul 5, 2023
Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...
by Davor Štefanović · Jun 26, 2023
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
The digital world is an ever-changing battlefield, and attention is one of the most important objectives. The constant evolution of social media means that companies ...
by Davor Štefanović · Jun 21, 2023