Marketing
Approaches, tactics and advice for marketers
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Marketing
The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...
Marketing
29 Ways on How to Improve Your Search Position in Google Search Results in 2023
Have you been doing your best but still aren’t ranking in the search engine results pages (SERPs)? I feel you. All that hard work and ...
Google Ads
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...
![Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]](https://cdnwebsite.databox.com/wp-content/uploads/2021/05/25090120/content-development-framework-1000x563.png)
Marketing
Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]
Are you making the same content marketing mistakes other SaaS companies make? Do you try to publish as much content as you can, often sacrificing ...
Marketing
9 Underutilized Marketing Channels for Small Businesses in 2024
Operating within limited marketing budgets and an increasingly competitive playing field are tough hurdles to face for a small business. We get it. Trying your ...
Instagram
24 Data-Backed Instagram Profile Examples and Bio Ideas
Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...
Marketing
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...
Marketing
LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?
In today’s cutthroat digital landscape, B2B businesses are fighting tooth and nail to maximize their advertising budgets. With a myriad of platforms vying for their ...
Marketing
How to Run a Successful Community Through Your LinkedIn Company Page
LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...
Marketing
Digital Advertising Benchmarks by Industry for 2023
Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...
![How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/02/31084329/What-Percentage-of-Organic-Search-Should-Be-Converting-into-Leads-1000x563.jpg)
Marketing
How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]
Just how hard is it to connect with hard-to-reach prospects in 2023 as a B2B? And what tactics should you resort to when some of ...
Marketing
How to Use Email to Improve Your Onboarding Activation Rate (📈 MTN #21)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median performance for September, 2023: Are your sales, traffic, or ad costs ...
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