Marketing
Approaches, tactics and advice for marketers
24 Data-Backed Instagram Profile Examples and Bio Ideas
Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...
by Melissa King · Feb 24
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...
by Alexander B. Pavlinek · Nov 28, 2024
LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?
In today’s cutthroat digital landscape, B2B businesses are fighting tooth and nail to maximize their advertising budgets. With a myriad of platforms vying for their ...
by Davor Štefanović · Mar 4
How to Run a Successful Community Through Your LinkedIn Company Page
LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...
by Melissa King · Apr 24, 2024
Digital Advertising Benchmarks by Industry for 2023
Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...
by Nevena Rudan · Apr 10
![How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/02/31084329/What-Percentage-of-Organic-Search-Should-Be-Converting-into-Leads-1000x563.jpg)
How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]
Just how hard is it to connect with hard-to-reach prospects in 2023 as a B2B? And what tactics should you resort to when some of ...
by Filip Stojanovic · Apr 9, 2024
How to Use Email to Improve Your Onboarding Activation Rate (📈 MTN #21)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median performance for September, 2023: Are your sales, traffic, or ad costs ...
by Jeremiah Rizzo · Apr 9, 2024
The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years
Blogging, video, podcasts, infographics, eBooks–there are enough content formats to make any marketers’ head spin. The mix of formats that go into a content strategy ...
by Elise Dopson · Apr 9, 2024
How to Increase Your Video Watch Time on YouTube in 2023
You may have heard the buzz about the YouTube 1000 subscribers and 4000 hours watch time debacle. Or, if you didn’t, in short, YouTube tightened ...
by Dann Albright · Jun 3, 2025
Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog
Have you been thinking about blogging for lead generation lately? Or, perhaps you already have an up and running blog, but it doesn’t help much ...
by Masooma Memon · Mar 19, 2025
28 Techniques for Increasing the Number of Referring Domains to Your Website
Just when you thought you had a handle on link building for your company, the SEO world introduced you to referring domains. Now what? Don’t ...
by Masooma Memon · Apr 11, 2025
How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?
Working out your marketing agency retainer fee might be confusing initially. And, frankly, it might even take a few retainers in trial and error as ...
by Masooma Memon · Feb 24
Next-Level Content Productivity: How 200+ Marketers Harness Generative AI to Create Content
Ever since the release of ChatGPT last November, generative AI has been the number one topic in the online marketing community. And while human creativity ...
by Filip Stojanovic · Mar 5, 2025
![Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]](https://cdnwebsite.databox.com/wp-content/uploads/2023/09/28050418/organicpaid-cover%402x-1000x523.png)
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
by Nevena Rudan · Mar 3
SEO Industry Benchmarks
SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...
by Nevena Rudan · Mar 3
46 Expert Tips for Boosting Organic Social Growth
Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...
by Masooma Memon · Apr 9, 2024
14 High-Converting Product Page Examples (and Why They Work)
Creating high-converting product pages can be tricky, period. Luckily, if you’re stuck in a rut, you can always look at some product page examples to ...
by Masooma Memon · Apr 9, 2024
7 Actionable Ways to Improve Website Traffic Quality
If you are like most marketers, you want to see your website traffic go up and to the right. Seeing a chart with hockey stick ...
by Jessica Malnik · Apr 10, 2025
The 14 Best Online Communities for Promoting Your Content
Did you know that 91% of content gets zero organic traffic from Google? With increasing website traffic being a huge challenge for content marketers, we ...
by Elise Dopson · Jun 2, 2025
Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?
Wondering what blog post length gets you ranking in the search engine results page (SERPs)? “Everyone will say ‘it depends,’ and it totally does,” writes ...
by Masooma Memon · Apr 9, 2024
What Are Marketing Productivity Metrics?
Is what you are working on moving the needle for your company? Are you spending your work time effectively? Do you want to make the ...
by Jessica Malnik · Jun 5, 2025