Marketing
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Marketing
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
Marketing
How to Manage Your Facebook Ads Budget in 2025
Marketers voted Facebook as the advertising platform with the best ROI in 2025. However, effectively managing your Facebook Ads Budget is becoming more challenging each ...
Marketing
B2B Marketing Benchmarks to Help You Set Goals for 2024
Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...
Marketing
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...
Marketing
How to Do an SEO Competitive Analysis: A Step-by-Step Guide
SEO competitive analysis is essential in today’s crowded search landscape. With new websites appearing daily and two-thirds of all clicks going to the top five ...
Marketing
How to grow revenue with less budget (📈 MTN #24)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Cost Per Thousand (CPM) and Cost Per Click (CPC) Benchmarks Median performance from November, 2023: Search ...
Marketing
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
Marketing
Lead Nurturing Strategy – Definition, Tips and How-Tos
Say you just planted a new flower in your garden – what would be some of the best practices to ensure it grows into a ...
![How to Create a Bar Graph in Google Sheets [3 Easy Steps]](https://cdnwebsite.databox.com/wp-content/uploads/2017/07/14165129/AutomateReportingGifsBG-640x384.jpg)
Marketing
How to Create a Bar Graph in Google Sheets [3 Easy Steps]
Look, while they’re certainly not the easiest way to consume information, most companies are still using spreadsheets in order to pull a lot of different ...
Marketing
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...
Marketing
PPC Industry Benchmarks for 2024
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
Marketing
KPIs vs. Metrics: Understanding the Differences
“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...
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