Marketing
Approaches, tactics and advice for marketers
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
by Marija Hladni · Feb 24
The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Is your B2B content stuck in 2020? You’re not the only one facing this problem. With the B2B market getting more competitive by the day ...
by Filip Stojanovic · May 14, 2024
The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Can you really get all the expertise and strategic thinking of a top-level marketing exec without having to cover the cost of a full-time salary? ...
by Filip Stojanovic · Mar 4
Google My Business SEO: 8 Tips to Optimize Your Business for Local Searches
Did you know that 97% of people learn more about a local company online than anywhere else? As a local business owner, you want to ensure that ...
by Alexander B. Pavlinek · Feb 24
The 23 Best Keyword Tracking Tools (According to 107 SEOs)
Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to ...
by Jessica Greene · Apr 23, 2024
Growth Rate Formula – A Complete Guide
How do you measure the progress and performance of your business? The answer is usually growth rate percentage. Growth rates provide valuable insights into trends ...
by Marija Hladni · Feb 25
PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis
A thorough PPC analysis helps you understand how your pay-per-click (PPC) campaign did and ways you can improve it. However, the key to an effective ...
by Masooma Memon · Apr 23, 2024
23 Ways to Improve Your Landing Page Conversion Rates
Your marketing campaign is only as successful as your landing page is. While many may deter you with countless metrics to track, there is only ...
by Saffa Faisal · Jun 3, 2025
SEO for Startups: Tips and Warnings from 100+ Experts
When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar ...
by Melissa King · Jun 5, 2025
Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024
In the past decade or so, the success of inbound marketing has come largely at the expense of traditional outbound tactics. Inbound marketing has long ...
by Saffa Faisal · Apr 9, 2024
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...
by Filip Stojanovic · Apr 30, 2024
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...
by Nevena Rudan · Jun 3
17 High-Converting Landing Page Examples to Inspire You in 2025
Whether you’re running a Google Ad campaign or one on social media, the ultimate goal is always the same: guiding prospects to a high-converting landing ...
by Alexander B. Pavlinek · Feb 24
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
by Stefana Zaric · Jun 5, 2025
How to Manage Your Facebook Ads Budget in 2025
Marketers voted Facebook as the advertising platform with the best ROI in 2025. However, effectively managing your Facebook Ads Budget is becoming more challenging each ...
by Alexander B. Pavlinek · Jul 3, 2025
B2B Marketing Benchmarks to Help You Set Goals for 2024
Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...
by Nevena Rudan · May 6
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...
by Stefana Zaric · May 2, 2024
How to Do an SEO Competitive Analysis: A Step-by-Step Guide
SEO competitive analysis is essential in today’s crowded search landscape. With new websites appearing daily and two-thirds of all clicks going to the top five ...
by Davor Štefanović · Jul 15, 2025
How to grow revenue with less budget (📈 MTN #24)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Cost Per Thousand (CPM) and Cost Per Click (CPC) Benchmarks Median performance from November, 2023: Search ...
by Jeremiah Rizzo · Apr 9, 2024
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
by Stefana Zaric · Mar 3
Lead Nurturing Strategy – Definition, Tips and How-Tos
Say you just planted a new flower in your garden – what would be some of the best practices to ensure it grows into a ...
by Filip Stojanovic · Sep 4, 2024