Marketing

Approaches, tactics and advice for marketers

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How to Align Your Sales and Marketing Teams in B2B in 2025
Marketing

How to Align Your Sales and Marketing Teams in B2B in 2025

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...

Author's avatar by Melissa King | Oct 31, 2024
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
Marketing

Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results

It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...

Author's avatar by Aiza Coronado | Oct 25, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
Marketing

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...

Author's avatar by Melissa King | Jul 11
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Playbooks

Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)

Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...

Author's avatar by Jeremiah Rizzo | Jun 30
What Are the Best YouTube Strategies for Business Growth in 2024?
Marketing

What Are the Best YouTube Strategies for Business Growth in 2024?

With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...

Author's avatar by Melissa King | Oct 9, 2024
Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)
Marketing

Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)

Sam Kuehnle (VP of Marketing at Loxo) shares how to craft a marketing plan that aligns with, and contributes to, your company’s annual revenue target. ...

Author's avatar by Jeremiah Rizzo | Oct 9, 2024
Demystifying ‘Dark Social’ to Uncover Hidden Opportunities for B2B Demand Generation
Marketing

Demystifying ‘Dark Social’ to Uncover Hidden Opportunities for B2B Demand Generation

Beyond the familiar channels, today’s marketers can benefit from the untapped potential of “dark social.” Now, don’t let the name scare you - “dark” in ...

Author's avatar by Fatmir Hyseni | Apr 23
Top 10 SEO Tools to Consider in 2024
Marketing

Top 10 SEO Tools to Consider in 2024

Search engine optimization (SEO) has evolved from being a niche marketing tactic to a fundamental strategy for driving website traffic and conversions. With constant algorithm ...

Author's avatar by Maria Rozhdestvenskaia | May 27
How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]
Marketing

How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]

Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...

Author's avatar by Filip Stojanovic | Oct 31, 2024
Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
Playbooks

Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)

Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...

Author's avatar by Jeremiah Rizzo | Jun 30
Top 10 Marketing Analytics Software Tools in 2024
Marketing

Top 10 Marketing Analytics Software Tools in 2024

Traffic alone won’t make you sales. You need to understand and direct that traffic down your marketing funnel. But to do that, you need to ...

Author's avatar by Maria Rozhdestvenskaia | Apr 16
21 Essential Digital Marketing Tools for Growth in 2025
Marketing

21 Essential Digital Marketing Tools for Growth in 2025

Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the ...

Author's avatar by Maria Rozhdestvenskaia | Apr 16
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