Approaches, tactics and advice for marketers
Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...
It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...
While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...
Sam Kuehnle (VP of Marketing at Loxo) shares how to craft a marketing plan that aligns with, and contributes to, your company’s annual revenue target. ...
Beyond the familiar channels, today’s marketers can benefit from the untapped potential of “dark social.” Now, don’t let the name scare you － “dark” in ...
Search engine optimization (SEO) has evolved from being a niche marketing tactic to a fundamental strategy for driving website traffic and conversions. With constant algorithm ...
Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...
Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...
Traffic alone won’t make you sales. You need to understand and direct that traffic down your marketing funnel. But to do that, you need to ...
Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the ...
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