Marketing
Approaches, tactics and advice for marketers
Latest Posts
12 Best Marketing Automation Tools for 2025
Discover the best marketing automation tools to streamline your campaigns and focus on what matters most. Learn key criteria for choosing the right tool to boost efficiency, save time, and stay ahead of the competition.
Top 15 Social Media Analytics Tools for 2025
Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice.
YouTube Analytics: A Comprehensive Guide to Boost Your Channel’s Success
Want to master YouTube Analytics to drive channel growth? Here are the key metrics and best practices you can follow to improve your performance.
How to Align Your Sales and Marketing Teams in B2B in 2025
Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
What Are the Best YouTube Strategies for Business Growth in 2024?
With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...
From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)
Sam Kuehnle (VP of Marketing at Loxo) shares how to create a marketing plan that will resonate with leadership and contribute your company’s annual revenue ...
Demystifying ‘Dark Social’ to Uncover Hidden Opportunities for B2B Demand Generation
Beyond the familiar channels, today’s marketers can benefit from the untapped potential of “dark social.” Now, don’t let the name scare you － “dark” in ...
Top 10 SEO Tools to Consider in 2024
Search engine optimization (SEO) has evolved from being a niche marketing tactic to a fundamental strategy for driving website traffic and conversions. With constant algorithm ...
![How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/08055804/facebook-ads-statistics-1000x563.jpg)
How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]
Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...
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