Marketing
Approaches, tactics and advice for marketers
Editor’s picks
9 Low-Cost SaaS Metrics & KPI Dashboard Tools That Are Ridiculously Easy to Set Up
TL;DR The best SaaS metrics dashboard software doesn’t have to cost enterprise money. Every tool on this list is priced for growing companies, sets up ...
by Tamara Omerovic · Aug 26
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
by Marija Hladni · Feb 24
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
by Stefana Zaric · Mar 3
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...
by Alexander B. Pavlinek · Jun 24, 2025
How to Build a Marketing Dashboard in One Conversation
Describe the metrics in plain English and AI Analyst builds them, assembles the dashboard, and rolls it up across clients. Included in all Databox plans.
by Nevena Rudan · Sep 18
9 Low-Cost SaaS Metrics & KPI Dashboard Tools That Are Ridiculously Easy to Set Up
TL;DR The best SaaS metrics dashboard software doesn’t have to cost enterprise money. Every tool on this list is priced for growing companies, sets up ...
by Tamara Omerovic · Aug 26
21 Essential Digital Marketing Tools for Growth in 2026
Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the ...
by Maria Rozhdestvenskaia · Sep 18
Best White-Label Reporting Software for Agencies in 2026
TL;DR What Is White-Label Reporting Software? White-label reporting software lets an agency deliver client reports and dashboards under its own brand, with the software vendor ...
by Archita Sharma · Sep 17
How to Do Organic Social Media Reporting Across Every Platform Without Blending Vanity Metrics
Organic social reporting collapses into vanity metrics whenever the reporter runs out of time to dive deeper, which is most of the time. Follower counts ...
by Nevena Rudan · Jul 24
Why Automated Marketing Briefs Earn Their Keep (and When They Don’t)
Automated briefs earn their keep by preserving judgment quality at the moment a decision has to happen. They don’t just save time; they surface patterns ...
by Nevena Rudan · Jul 24
AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See
TL;DR Ask a Marketing Lead how the quarterly plan actually gets built. Not the strategy, the mechanics. The answer, in most teams, is a spreadsheet: ...
by Nevena Rudan · Jul 24
How to Run a Campaign Post-Mortem With AI: A Worked Example
TL;DR Introduction A marketing director sits down ten days after her campaign closed. Six browser tabs are open: LinkedIn Ads, HubSpot, GA4, Mailchimp, an attribution ...
by Nevena Rudan · Jun 4
Questions to Ask AI About Your Sales Pipeline and CRM Data
The right question returns a deal name, an owner, and a dollar value. The wrong one returns a framework about pipeline health. The difference is ...
by Nevena Rudan · Apr 24
Agentic Analytics in Practice: How AI Moves from Answering Questions to Closing the Loop
I spent years building dashboards that nobody used. Not because they were bad dashboards — they were actually pretty good. Clean visualizations, real-time data, all ...
by Alexander B. Pavlinek · Apr 23
Questions to Ask AI About Your Marketing Data (HubSpot, GA4, Google Ads)
50+ platform-specific questions drawn from the Databox Prompt Library, plus the framework that separates answers you can act on from answers that sound right. TL;DR ...
by Nevena Rudan · Apr 21
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Apr 3
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...
by Nevena Rudan · Sep 3
What Is Conversational Analytics? A Marketer’s Guide (2026)
Dashboards show what happened. Conversational analytics lets you ask why and get an answer before the meeting ends. TL;DR Introduction Conversational analytics is the ability ...
by Nevena Rudan · Apr 21
How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook
How can I measure AI search traffic effectively? AI answer engines are becoming a default step in B2B discovery. Instead of scanning ten blue links, ...
by Nevena Rudan · Dec 11, 2025
Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey
As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...
by Nevena Rudan · Nov 5, 2025
40+ B2B Marketing Statistics to Know When Building Strategy for 2025
Among the emerging AI tools, more and more companies adopting a data-driven approach, and numerous Google updates, B2B marketing has seen many changes over the ...
by Stefana Zaric · Mar 4
HubSpot Reporting Dashboards Used by Revenue Experts: Real Templates, Pro Tips
As a current HubSpot user and veteran of a HubSpot partner agency, I know first-hand how powerful HubSpot is. And they’ve built a lot of ...
by Ali Orlando Wert · Sep 19
Impact of Generative AI & Changing Search Habits in the SEO Industry
The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...
by Nevena Rudan · Sep 28, 2025
![Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2020/07/17021427/google-ads-goals-1000x563.png)
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...
by Nevena Rudan · Jul 11, 2025
How to Use Video Analytics to Refine Your Content Strategy
Video marketing is pretty much a requirement today. 91% of businesses made it a part of their content mix in 2024 and 90% reported a ...
by Amir Shahzeidi · Mar 4, 2025