Marketing

Approaches, tactics and advice for marketers

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Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...

The 11 Most-Tracked Google Analytics Metrics in GA4
Marketing

The 11 Most-Tracked Google Analytics Metrics in GA4

Stefana Zaric's avatar by Stefana Zaric | Mar 3
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 24, 2025
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
Marketing

Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]

Nevena Rudan's avatar by Nevena Rudan | Mar 3

Latest Posts

Questions to Ask AI About Your Sales Pipeline and CRM Data
AI

Questions to Ask AI About Your Sales Pipeline and CRM Data

The right question returns a deal name, an owner, and a dollar value. The wrong one returns a framework about pipeline health. The difference is ...

Nevena Rudan's avatar by Nevena Rudan | Apr 24
Agentic Analytics in Practice: How AI Moves from Answering Questions to Closing the Loop
AI

Agentic Analytics in Practice: How AI Moves from Answering Questions to Closing the Loop

I spent years building dashboards that nobody used. Not because they were bad dashboards — they were actually pretty good. Clean visualizations, real-time data, all ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Apr 23
Questions to Ask AI About Your Marketing Data (HubSpot, GA4, Google Ads)
AI

Questions to Ask AI About Your Marketing Data (HubSpot, GA4, Google Ads)

50+ platform-specific questions drawn from the Databox Prompt Library, plus the framework that separates answers you can act on from answers that sound right. TL;DR ...

Nevena Rudan's avatar by Nevena Rudan | Apr 21
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
Marketing

The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth

TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...

Nevena Rudan's avatar by Nevena Rudan | Apr 3
How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)
Marketing

How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)

How can I make my paid ads profitable again? If your paid ads look fine in dashboards, but the pipeline isn’t growing, you’re not alone. ...

Nevena Rudan's avatar by Nevena Rudan | Feb 4
What Is Conversational Analytics? A Marketer’s Guide (2026)
AI

What Is Conversational Analytics? A Marketer’s Guide (2026)

Dashboards show what happened. Conversational analytics lets you ask why and get an answer before the meeting ends. TL;DR Introduction Conversational analytics is the ability ...

Nevena Rudan's avatar by Nevena Rudan | Apr 21
How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook
Marketing

How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook

How can I measure AI search traffic effectively? AI answer engines are becoming a default step in B2B discovery. Instead of scanning ten blue links, ...

Nevena Rudan's avatar by Nevena Rudan | Dec 11, 2025
Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey
Marketing

Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey

As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...

Nevena Rudan's avatar by Nevena Rudan | Nov 5, 2025
40+ B2B Marketing Statistics to Know When Building Strategy for 2025
Marketing

40+ B2B Marketing Statistics to Know When Building Strategy for 2025

Among the emerging AI tools, more and more companies adopting a data-driven approach, and numerous Google updates, B2B marketing has seen many changes over the ...

Stefana Zaric's avatar by Stefana Zaric | Mar 4
HubSpot Reporting Dashboards Used by Revenue Experts: Real Templates, Pro Tips
Marketing

HubSpot Reporting Dashboards Used by Revenue Experts: Real Templates, Pro Tips

As a current HubSpot user and veteran of a HubSpot partner agency, I know first-hand how powerful HubSpot is. And they’ve built a lot of ...

Ali Orlando Wert's avatar by Ali Orlando Wert | Sep 8, 2025
Impact of Generative AI & Changing Search Habits in the SEO Industry
Uncategorized

Impact of Generative AI & Changing Search Habits in the SEO Industry

The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...

Nevena Rudan's avatar by Nevena Rudan | Sep 28, 2025
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Marketing

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...

Nevena Rudan's avatar by Nevena Rudan | Jul 11, 2025
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