Marketing
Approaches, tactics and advice for marketers
I Used LinkedIn Ads to Get $4.40 Webinar Leads – Here’s How
Learn how LinkedIn Ads can generate high-quality webinar leads for just $4.40 each—well below the platform’s average cost. See the strategy that turned $875 in ad spend into nearly $3,000 in sales.
by Sarah Sal · Mar 3, 2025
The Ultimate Guide to Social Media Analytics in 2025
You wouldn’t run a business without tracking revenue, so why treat your social media strategy any differently? Every post, ad, and campaign needs to be ...
by Maria Rozhdestvenskaia · Apr 23, 2025
5 Best PPC Analysis Tools for 2025
Are your PPC ads delivering results or just draining your budget? With the average conversion rate for PPC ads sitting at just 3.2%, it’s clear ...
by Maria Rozhdestvenskaia · Jan 31, 2025
Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)
Is your B2B company still stuck thinking influencer marketing is just for B2C brands? Once considered purely a B2C play, influencer marketing is becoming increasingly ...
by Filip Stojanovic · Jan 16, 2025
Rethinking Content Creation: The Impact of Google’s SEO Leak
If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples ...
by Cassie Christman · Jan 8, 2025
Top 12 Social Media Management Tools for 2025
Did you know that 52% of marketers say maintaining an active presence across multiple social media platforms was their biggest challenge in 2024? With billions ...
by Maria Rozhdestvenskaia · Aug 4, 2025
How to Measure Video Success with 10 Key Performance Metrics
Planning and creating engaging video content is half the battle when it comes to building a successful YouTube channel. Whether you’re managing your personal account ...
by Victor Blasco · Dec 30, 2024
Are LinkedIn Ads “Too Expensive” and How to Improve Their Effectiveness? Insights from 100+ Companies
Oh, LinkedIn Ads are just too goddamn expensive! How many times have you heard this—or even thought it yourself? It’s a common complaint, and not ...
by Filip Stojanovic · Dec 23, 2024
![What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2021/08/23060955/email-subject-lines-for-sales-prospecting-1000x563.jpg)
What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]
It’s common advice to experiment with your email marketing strategy to see what works for your business. But, with so many options to try, it ...
by Melissa King · Mar 3
Best HubSpot Integrations: Insights from 50+ Companies on Tools, Usage, and Benefits
HubSpot is powerful, but let’s be honest—it’s not a solo act. Whether it’s streamlining marketing campaigns, automating sales processes, or centralizing customer data, the right ...
by Filip Stojanovic · Jan 22, 2025
How to use historical data to plan future growth (w/ Megan Bowen, Refine Labs)
Learn how Megan Bowen, CEO of Refine Labs, helps B2B SaaS companies drive predictable growth by leveraging historical data. Discover the "Revenue Performance Assessment" framework to uncover growth opportunities, optimize paid strategies, and create accurate forecasts.
by Jeremiah Rizzo · Jul 1, 2025
In-House vs. Agency: Choosing the Best Option for Facebook Ad Management
As a business owner, you’ve probably received countless solicitations from ad agencies promising huge stacks of qualified leads. But the real question is: How do ...
by Eric Saar · Dec 5, 2024
How Data-Driven SEO Can Transform Your Digital Strategy
Tired of guessing your way to SEO success? Unleash the power of data-driven SEO! Learn how to use metrics to boost your small business's online visibility, attract more customers, and drive real results.
by Janet Bartoli · Dec 13, 2024
![How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/06084859/social-media-Get-a-High-Level-View-of-Your-Strategy-at-Work.png)
How Go-To-Market Strategies Drive Success for Growing Businesses [Research Insights Based on 50+ Companies]
Struggling to grow your business? See how 50+ companies nailed their go-to-market strategies to dominate their markets.
by Filip Stojanovic · Dec 1, 2024
![Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]](https://cdnwebsite.databox.com/wp-content/uploads/2022/07/30085447/intent-data-for-b2b-marketing-1000x563.jpg)
Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]
It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...
by Melissa King · Nov 27, 2024
Top 15 Website Analytics Tools for 2025
We’ve handpicked the top 15 website analytics tools for 2025 to help you track the metrics that matter and grow your business smarter—not harder.
by Maria Rozhdestvenskaia · Dec 3, 2024
How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...
by Filip Stojanovic · Nov 19, 2024
12 Best Marketing Automation Tools for 2025
Discover the best marketing automation tools to streamline your campaigns and focus on what matters most. Learn key criteria for choosing the right tool to boost efficiency, save time, and stay ahead of the competition.
by Maria Rozhdestvenskaia · Apr 16, 2025
Top 15 Social Media Analytics Tools for 2025
Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice.
by Maria Rozhdestvenskaia · Apr 16, 2025
YouTube Analytics: A Comprehensive Guide to Boost Your Channel’s Success
Want to master YouTube Analytics to drive channel growth? Here are the key metrics and best practices you can follow to improve your performance.
by Maria Rozhdestvenskaia · Nov 1, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...
by Melissa King · Oct 31, 2024