Marketing

Approaches, tactics and advice for marketers

Latest Posts

Brand as Differentiation
Marketing

Brand as Differentiation

By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...

Author's avatar by Victoria Lefevers | Feb 18, 2016
I think I’m awesome
Marketing

I think I’m awesome

I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...

Author's avatar by Databox | Feb 22, 2016
5 tried-and-true tips for better holiday marketing
Marketing

5 tried-and-true tips for better holiday marketing

Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...

Author's avatar by Tamara Omerovic | Mar 21, 2022
5 reasons you’re not using marketing automation
Marketing

5 reasons you’re not using marketing automation

Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...

Author's avatar by Databox | Apr 23, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.