Approaches, tactics and advice for marketers
Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...
It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...
By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...
I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...
Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...
Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...
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