Articles by Victoria Lefevers
is a competitive intelligence pro with a passion for building communities of knowledge. By day, she leads competitive intel for Carbonite in Boston. By night, she can be found sipping a nice pinot noir while reading something incredibly nerdy.
Why You Need to (Measurably) Define Success
Think about every date you’ve ever been on. (Scary, I know.) Can you pinpoint why each was successful or not? Can you describe what success ...
by Victoria Lefevers · Mar 11, 2016
What the *%&?! did that mean?
It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...
by Victoria Lefevers · Feb 18, 2016
Brand as Differentiation
By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...
by Victoria Lefevers · Jun 5, 2025
You only want me for my data
Quantitative data is absolutely necessary in today’s business world. Gone are the days of “ad men” (as much as I love Jon Hamm) – today’s ...
by Victoria Lefevers · Feb 17, 2016