Marketing

Approaches, tactics and advice for marketers

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12 Confusing Google Analytics Terms That Marketers Need to Know
Google Analytics

12 Confusing Google Analytics Terms That Marketers Need to Know

Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...

Author's avatar by Tamara Omerovic | Nov 26, 2021
A Beginner’s Guide to Historical Blog Post Optimization
Marketing

A Beginner’s Guide to Historical Blog Post Optimization

Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...

Author's avatar by Peter Caputa IV | Apr 6, 2017
How Content Curation Can Help You Quickly Build A Big, Loyal Email List
Marketing

How Content Curation Can Help You Quickly Build A Big, Loyal Email List

Every company wants to quickly build a large email list full of subscribers who will open emails, follow the links to offers and buy right ...

Author's avatar by Tamara Omerovic | Jan 12, 2022
The Most Popular Marketing Offers from 10 High-Performing Agencies
Marketing

The Most Popular Marketing Offers from 10 High-Performing Agencies

The average landing page conversion rate hovers around 2%. Have you ever built a landing page that has converted visitors to leads at over 50%? ...

Author's avatar by Peter Caputa IV | Apr 19, 2023
How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets
Hubspot

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

The only reason to invest in HubSpot, or online marketing in general, is to generate more revenue. But, because HubSpot is such a broad platform ...

Author's avatar by Peter Caputa IV | Dec 13, 2021
The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
Marketing

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...

Author's avatar by Tamara Omerovic | Apr 9, 2024
6 Simple Steps for Turning Facebook Fans into Customers
Marketing

6 Simple Steps for Turning Facebook Fans into Customers

Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...

Author's avatar by Peter Caputa IV | May 11, 2022
How to Achieve Your Dreams <br /> Using Data And Your Gut
Marketing

How to Achieve Your Dreams
Using Data And Your Gut

I like to think of myself as a strategic thinker and visionary. Ego-checking voices in my head tell me I shouldn’t say that because it ...

Author's avatar by Peter Caputa IV | Mar 15, 2017
Are Your Mobile Website Visitors Finding What They Want?
Marketing

Are Your Mobile Website Visitors Finding What They Want?

As of this year, more website pages are viewed on mobile than desktop. To maintain or grow traffic, leads and/or sales from online marketing, serving ...

Author's avatar by Peter Caputa IV | Oct 27, 2021
5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships
Marketing

5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships

In order to secure, retain and grow client relationships, marketing agencies need to build a repeatable process for reporting results. Very few agencies would argue ...

Author's avatar by Peter Caputa IV | May 17, 2022
The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting
Marketing

The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting

It’s no secret that we live in a data-driven world, and that businesses of all shapes and sizes are trying to use data to measure ...

Author's avatar by Stephen Barone | May 12, 2022
A Simpler Way for HubSpot Customers to Track Email Marketing Results
Marketing

A Simpler Way for HubSpot Customers to Track Email Marketing Results

HubSpot’s email marketing and marketing automation tools are extremely powerful. For many users, it’s capabilities and analytics are overwhelming. But, it hasn’t always been that ...

Author's avatar by Peter Caputa IV | Jan 12, 2022
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