Approaches, tactics and advice for marketers
Want content that people LOVE to share? Data journalism is the not-quite-new approach to content creation sweeping the nation. Companies and marketing teams adopting this ...
At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...
Do you know how your marketing results stack up against other similar companies? We have heard the story from data-driven marketers over and over again: ...
Perhaps you have heard the phrase: “In God we trust. All others must bring data” And it should be more reasonable than ever to expect ...
HubSpot released its Content Strategy tool in September 2017, which means that topic clusters are officially mainstream. Topic clusters are a significant departure from the traditional ...
When’s the last time your clickthrough rate for an email campaign rose above 25%? If your answer is “never”, don’t worry! That is perfectly normal. ...
“In the last 30 days, session duration and pages per session are down over 40% on our website.” If you’re like most content marketers, ...
Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...
As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...
Podcast popularity has exploded between 2015 and 2017. 21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the ...
As a software startup, the Turnkey Office Space team must spend their digital marketing budget wisely if they want to meet aggressive growth goals. Edward ...
In recent years, email marketers have been plagued with lower open and click rates, higher unsubscribe rates, reduced deliverability and more and more dormant subscribers. ...
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