Marketing

Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies

Discover how your inbound marketing results compare to companies with a similar size, revenue or industry.

Avatar Kevin Kononenko on September 15, 2017 • 1 minute read

Do you know how your marketing results stack up against other similar companies?

We have heard the story from data-driven marketers over and over again: When they want to explain how well their campaigns are performing, they turn to benchmark data for a comparison.

Unfortunately, relevant benchmark data is difficult to find, so that is why I spent hours combing the web for reputable sources of benchmarks. I specifically avoided overall averages, like:

“On average, our users see a 19% open rate”

I originally packaged this up in a blog post about industry-specific benchmarks, which has become one of our most popular blogs over the last 6 months. Unfortunately, it still forces you to read multiple reports.

So, I created an interactive quiz that will deliver only the most relevant data. It focuses on inbound marketing and uses data from the HubSpot Demand Generation Report and Unbounce Landing Page Conversion Report. HubSpot sampled 900 marketers, and Unbounce sampled 64,000 landing pages.

Check it out to see how you compare to similar companies.

 

powered by Typeform
About the author
Avatar
Kevin Kononenko Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.
You may also like...
Read more

Creating Dashboards from Multiple Data Sources – a Marketing Superpower

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

Marketing   |  Sep 21

Read more

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

SEO   |  Sep 14

Read more

7 Examples of Great Testimonial Pages That Generate Sales

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Marketing   |  Sep 2