Marketing

Approaches, tactics and advice for marketers

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I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.
Marketing

I Used Personalized Send Times for 15,000 Marketing Emails, and Here Is What I Learned.

Did you know that 39% of email opens happen within one hour of delivery? According to Yesware research, that first hour after sending is crucial ...

Author's avatar by Tamara Omerovic | Jan 3, 2022
25 Inbound Marketers Share the Top Sessions from INBOUND 17
Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

INBOUND 17 included over 20,000 attendees this year, and now draws experts from the fields of marketing, sales and customer experience. That means this year’s ...

Author's avatar by Tamara Omerovic | Oct 20, 2017
Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion
Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

Is your agency interested in offering video marketing retainers? In conversations with the 120+ agency members of the Databox Partner Program, we keep on hearing ...

Author's avatar by Tamara Omerovic | Nov 10, 2017
5 Ways to Generate Demand While You’re Waiting for Your Inbound Marketing to Start Working
Marketing

5 Ways to Generate Demand While You’re Waiting for Your Inbound Marketing to Start Working

To market your product, two things are true: You need to stand out in a crowd and target high-quality prospects and help them understand your ...

Author's avatar by Jasz Rae Joseph | Feb 22, 2022
5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)
Marketing

5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)

Agile is definitely a buzzword in the marketing world right now. If you’re not Agile, or you’re not saying that you’re Agile, you might be ...

Author's avatar by Mark Long | Nov 23, 2021
The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget
Marketing

The Fundamental Marketing Principle That Even Seasoned Digital Marketers Seem to Forget

“All we need to do is improve this one marketing KPI that has been holding us back for months. After that, the sales will start ...

Author's avatar by Tamara Omerovic | Apr 9, 2024
The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)
Marketing

The Invisible Giant That Mucks Up Our Marketing (Inbound 2017 Session)

Since Rand Fishkin founded Moz, a company that helps you make better decisions around generating organic traffic, you might expect that he would preach about ...

Author's avatar by Tamara Omerovic | Oct 4, 2017
Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)
Goals & Forecasts

Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)

In a world overrun with excessive amounts of blog content, Scott Meyer was able to cut through the noise with intricate content that went deeper ...

Author's avatar by Tamara Omerovic | Sep 27, 2017
Turn Google Analytics Data Into Powerful Insights in 15 Minutes or Less (Inbound 2017 Session)
Marketing

Turn Google Analytics Data Into Powerful Insights in 15 Minutes or Less (Inbound 2017 Session)

After consulting on top of funnel metrics for many clients, Gabe Wahhab from Square 2 Marketing loves Google Analytics for one big reason. Google Analytics gives him ...

Author's avatar by Tamara Omerovic | Sep 27, 2017
How To Predict Inbound Marketing Results (Inbound 2017 Session)
Agencies

How To Predict Inbound Marketing Results (Inbound 2017 Session)

The landscape of inbound marketing has changed significantly over the last few years, and Square 2 Marketing has not stood still. Mike Lieberman from Square ...

Author's avatar by Tamara Omerovic | Sep 26, 2017
The Must-Read Guide To Data Journalism
Marketing

The Must-Read Guide To Data Journalism

Want content that people LOVE to share? Data journalism is the not-quite-new approach to content creation sweeping the nation. Companies and marketing teams adopting this ...

Author's avatar by Justin Brooke | Dec 3, 2021
How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier
Marketing

How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier

At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...

Author's avatar by Tamara Omerovic | Sep 24, 2022
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