Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

John Bonini on October 19, 2017 (last modified on November 10, 2017) • 2 minute read

Is your agency interested in offering video marketing retainers?

In conversations with the 120+ agency members of the Databox Partner Program, we keep on hearing one consistent message: agencies would love to offer video retainers, but do not know where to start.

Or, they have tried to offer video marketing services, but have been challenged by getting all the details right and working it into their existing inbound processes.

So, we are putting on a webinar specifically for agencies with George B Thomas, one of the video marketing experts from The Sales Lion. The Sales Lion was one of the original agencies to join the Hubspot Partner Program. After years of using video for inbound marketing, they now teach other digital marketing agencies across the United States about the tactics they have learned along the way.

This will be a two-part webinar.

Part 1 is called “Transforming Your Agency into Video-Based Services”.

Things it will cover:

  • Why is video becoming a “mega-trend”?
  • Are you currently prepared to offer video services, or do you need to hire a videographer?
  • What makes a good videographer?
  • What technical/creative skills does your video team need?
  • What does a video content workshop look like?
  • What are the different types of marketing videos you can produce?
  • How do you develop video for each stage of awareness of your prospects?
  • How do you price your video services?
  • How do you measure the impact of video?

At the end of this 1-hour webinar, you will have all the tools to get started with offering video. You will have a plan for:

  • hiring the right people,
  • developing content based on type of marketing,
  • pitching to prospects with different levels of awareness,
  • and pricing your services in a way that customers can understand.

Here is the recording from Part 1.

Session 1 Deck Part 1

Session 1 Deck Part 2


Part 2 is called “Video: Getting Started, Gear, Rules, Software”.

Things it will cover:

  • What gear do you need to create your stationary or mobile studio?
  • What does a beginner, guerilla, prosumer and professional set of gear look like (and cost)?
  • How can you make sure that your videos sound professional?
  • How do you properly frame a B2B video?
  • How should you use white balance to improve visuals?
  • Which frame rate is best for your purposes?
  • Which backdrops are appropriate?
  • Which video editing software is right for your needs?

At the end of this 1-hour webinar, you will know how to tweak every part of your setup to make a professional-looking video. You will have a plan for:

  • Buying the right gear without going over budget
  • Recording sound with minimal interference
  • Shooting video with the right color balance
  • Editing the video to perfection

Here is the recording from Part 2.

Session 2 Deck Part 1

Session 2 Deck Part 2

About the author
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

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