Approaches, tactics and advice for marketers
After consulting on top of funnel metrics for many clients, Gabe Wahhab from Square 2 Marketing loves Google Analytics for one big reason. Google Analytics gives him ...
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Sep 27, 2017
The landscape of inbound marketing has changed significantly over the last few years, and Square 2 Marketing has not stood still. Mike Lieberman from Square ...
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Sep 26, 2017
Want content that people LOVE to share? Data journalism is the not-quite-new approach to content creation sweeping the nation. Companies and marketing teams adopting this ...
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Jun 5, 2025
At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...
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Jun 5, 2025
Do you know how your marketing results stack up against other similar companies? We have heard the story from data-driven marketers over and over again: ...
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Sep 15, 2017
Perhaps you have heard the phrase: “In God we trust. All others must bring data” And it should be more reasonable than ever to expect ...
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Jul 22, 2025
HubSpot released its Content Strategy tool in September 2017, which means that topic clusters are officially mainstream. Topic clusters are a significant departure from the traditional ...
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Jun 5, 2025
When’s the last time your clickthrough rate for an email campaign rose above 25%? If your answer is “never”, don’t worry! That is perfectly normal. ...
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Jan 12, 2022
“In the last 30 days, session duration and pages per session are down over 40% on our website.” If you’re like most content marketers, ...
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Apr 12, 2023
![Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]](https://cdnwebsite.databox.com/wp-content/uploads/2017/08/08104512/LeadsbyChannelBG-640x384.jpg)
Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...
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Jun 5, 2025
As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...
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Jun 5, 2025
Podcast popularity has exploded between 2015 and 2017. 21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the ...
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Jun 5, 2025
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