Marketing
Approaches, tactics and advice for marketers
Latest Posts
Assumption is the Mother of All Marketing Fails
“In the last 30 days, session duration and pages per session are down over 40% on our website.” If you’re like most content marketers, ...
![Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]](https://cdnwebsite.databox.com/wp-content/uploads/2017/08/08104512/LeadsbyChannelBG-640x384.jpg)
Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]
Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...
Inbound Marketing Isn’t Working Like it Used To. Here’s What To Do About It.
As we approach inbound marketing’s 10-year anniversary, it’s time for you to rethink your slavish allegiance to it. Recently, I had a pretty depressing realization. I ...
14 Inbound Marketing Podcasts Ranked By Popularity
Podcast popularity has exploded between 2015 and 2017. 21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the ...
How Turnkey Office Space Leverages Databox to Make Data-Driven Marketing Decisions
As a software startup, the Turnkey Office Space team must spend their digital marketing budget wisely if they want to meet aggressive growth goals. Edward ...
4 Reasons Your Email Marketing is Underperforming and the Silver Bullet That’ll Fix Everything
In recent years, email marketers have been plagued with lower open and click rates, higher unsubscribe rates, reduced deliverability and more and more dormant subscribers. ...
The 6 HubSpot Marketing Dashboards Your Agency Needs to Fully Automate Client Reporting
When we initially started the Databox Partner Program in January 2017, only about 10 brave HubSpot agencies were willing to give us a shot. Those 10 ...
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...
How To Discover Your Product’s Most Compelling Value Proposition Within 72 Hours
You have just 10 seconds to communicate your product’s value to the typical first-time website visitor, according to the Nielsen Norman Group. Therefore, you need ...
10 Agile Marketing Leaders Quadrupled Their Productivity With These Exact Steps
Converting your team to Agile can be a massive undertaking with plenty of internal skepticism. Sure, every member of the marketing team may be over-worked, ...
You May Be Measuring the Wrong Marketing KPIs
In order to build a great marketing department, it’s not enough to just generate great ideas. You need to measure the success of your ideas and then ...
90 Marketing Leaders Reveal What They Really Want From an Agency Partner
75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...
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