Podcast popularity has exploded between 2015 and 2017.

21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the number of Americans that use Twitter!

With that growth, niche marketing podcasts have sprung up left and right as marketers participate in the new medium. Inbound marketing now has a small community of podcasts dedicated specifically to discussing the latest news, strategies, tactics, and hacks.

We put together a ranking of 2017’s top inbound marketing podcasts based on popularity. Please keep in mind that this is an estimate of subscribers and downloads, not quality. A podcast that has been running for 10 episodes may have exceptional content, but it also probably does not have a large audience (yet).

We use a point system based on web traffic, social media following, and iTunes reviews. Exact podcast listener numbers are notoriously hard to quantify. And, since many of these podcasts started recording in 2017, we must use a mix of web and podcast stats to provide a proper estimate.

*Traffic estimates from SimilarWeb.com
*Backlink estimates from SEMrush

The Podcasts

This Old Marketing

“Latest content marketing trends”

Hosts: Joe Pulizzi, Robert Rose

Company: Content Marketing Institute

Episodes as of July 2017: 193

Focus: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.

5 Recent Discussions:

• Amazon, Facebook and Google launch new content offerings
• Content marketing ain’t for everyone
• Solution to Facebook’s Fake News problem
• Is digital advertising ready to pop?
• How we create content

The Hubcast

Tips, tricks, strategies for the HubSpot community

Hosts: George Thomas, Marcus Sheridan

Company: The Sales Lion

Episodes as of July 2017: 146

Focus: Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? Take your business to new heights of inbound marketing awesomeness.

5 Recent Discussions:

• Ric Flair, Andy Cohen, Wistia Deals
• INBOUND 2017
• New HubSpot Analytics engine
• The problem with churn
• Hyper Segment, Dynamic Pages, Social Tools

The iMPACT Show

Solving issues plaguing growth leaders in marketing and sales

Hosts: Bob Ruffolo, Nick Salvatoriello

Company: iMPACT Branding

Episodes as of July 2017: 12

Focus: Bob and Nick will keep their fingers on the pulse of marketing, sales, business, and tech advancements, then in 5 minutes or less, report exactly what you need to know.

5 Recent Discussions:

• Getting people to know you exist
• Turning customers into more customers
• Content marketing playbook for success
• Influencer marketing
• What makes your buyers buy?

Hosts: Neil Brown

Company: Brown Creative Group

Episodes as of July 2017: 57

Focus: All sorts of inbound marketing tactics

5 Recent Discussions:

• How to create visual marketing content
• Tips on growing a digital agency
• SEO tips for small business
• Double your ROI from content marketing

Inbound Agency Journey

We interview successful agency owners.

Hosts: Andrew Dymski, Gray Mackenzie

Company: DoInbound

Episodes as of July 2017: 100

Focus: Andrew and Gray focus on topics that help inbound agency owners succeed

5 Recent Discussions:

• How to build an ROI-driven agency
• Tips and Tricks to build a HubSpot Platinum agency
• How to crush your next website project
• How to pivot your agency to success
• How to scale an SEO agency

Web Marketing That Works

Confessions from the marketing trenches

Hosts: Adam Franklin, Toby Jenkins

Company: Bluewire Media

Episodes as of July 2017: 150

Focus: Get behind the scenes of real-world marketing experiments.

5 Recent Discussions:

• Buyer personas
• Building a profile as an expert
• Sales, persuasion and speaking
• SMS marketing
• Digital marketing tips for 2017

Digital Prosperity

Get more traffic, get more leads and get more sales from their websites

Hosts: David Roberts, Will Williamson

Company: JDR Group

Episodes as of July 2017: 17

Focus: Stay up to date with the latest sales and marketing technology and learn specific marketing tactics that can keep your business ahead of the competition.

5 Recent Discussions:

• Hiring in house vs. a marketing agency
• Why CRM fails
• Why salespeople sometimes fail
• 5 tips to make social media marketing easy
• Why your web designer could cost you money

Catalyst Sale

Customer focused sales process & practice

Hosts: Mike Connor, Mike Simmons

Company: Catalyst Sale

Episodes as of July 2017: 48

Focus: Learn what works in sales, hone your skills, and increase your success.

5 Recent Discussions:

• Onboarding
• The Linkedin SSI score
• Tell a story with data
• Proposal templates
• Partnerships in business, sales and life

HubShots

Your weekly shots of HubSpot goodness!

Hosts: Ian Jacob, Craig Bailey

Company: Search & Be Found, Xen Systems

Episodes as of July 2017: 94

Focus: For busy, time-poor Marketing Managers who need a quick update on the latest happenings in inbound marketing and tips for using the HubSpot platform.

5 Recent Discussions:

• Traffic without conversion = death
• Active listening
• HubSpot Calendar tips
• HubSpot Analytics update
• HubSpot reporting add-on

Inbound Success

What do the most successful inbound marketers do to get great results?

Host: Kathleen Booth

Company: IMPACT

Episodes as of October 2017: 8

Focus: You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

Our goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts.

This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

5 Recent Discussions:

• 6x your organic traffic
• Progressive remarketing w/ Facebook Ads
• Inbound Channel Marketing
• Big inbound results on a small budget
• Conversion Rate Optimizing a Blog

InboundBuzz

Get your weekly buzz of all things Inbound & Digital Marketing.

Hosts: Moby Siddique

Company: RedPandas

Episodes as of July 2017: 70

Focus: Learn new marketing tactics that you can use in your business

5 Recent Discussions:

• Why homepage sliders suck
• How fast should your website be?
• Systems that outperform talent
• AdWords updates
• Everything you want to know on SEO

HubnSpoke

We cover all things marketing.

Hosts: Adam Steinhardt

Company: The Kingdom

Episodes as of July 2017: 45

Focus: We are content marketing experts. We combine our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software.

5 Recent Discussions:

• Clever reporting tricks to improve ROI
• What is the best automated sales and marketing platform?
• Power of evergreen content
• Why your website should be the center of marketing
• Why your business needs FB Ads

Inbound After Hours

We answer your questions and share our experiences with inbound marketing

Hosts: Rikki Lear, Mark Byrne

Company: Digital 22

Episodes as of July 2017: 10

Focus: Interviews + conversations on inbound topics

5 Recent Discussions:

• Interview with Kipp Bodnar
• Why We Use HubSpot
• Interview with Brian Halligan
• Interview with Jenny Butler
• Creating buyer personas

Inbound and Down

We break down the latest trends in digital marketing

Hosts: Danielle Esposito, Jon Sasala

Company: Morey Creative Studios

Episodes as of July 2017: 12

Focus: How to manage an inbound marketing machine

5 Recent Discussions:

• How to create topic clusters
• Tips and trends for a killer website
• Why you need a content plan
• Why your website matters
• Inbound marketing- the key to success

Any Additions?

Know of any podcasts that should be on this list? Tweet it to me at @kevinkononenko!