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21% of Americans listened to at least one podcast a month in 2016, 23% more than 2015. That equals the number of Americans that use Twitter!
With that growth, niche marketing podcasts have sprung up left and right as marketers participate in the new medium. Inbound marketing now has a small community of podcasts dedicated specifically to discussing the latest news, strategies, tactics, and hacks.
We put together a ranking of 2017’s top inbound marketing podcasts based on popularity. Please keep in mind that this is an estimate of subscribers and downloads, not quality. A podcast that has been running for 10 episodes may have exceptional content, but it also probably does not have a large audience (yet).
We use a point system based on web traffic, social media following, and iTunes reviews. Exact podcast listener numbers are notoriously hard to quantify. And, since many of these podcasts started recording in 2017, we must use a mix of web and podcast stats to provide a proper estimate.
*Traffic estimates from SimilarWeb.com *Backlink estimates from SEMrush
“Latest content marketing trends”
Hosts: Joe Pulizzi, Robert Rose
Company: Content Marketing Institute
Episodes as of July 2017: 193
Focus: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.
5 Recent Discussions:
Tips, tricks, strategies for the HubSpot community
Hosts: George Thomas, Marcus Sheridan
Company: The Sales Lion
Episodes as of July 2017: 146
Focus: Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? Take your business to new heights of inbound marketing awesomeness.
Solving issues plaguing growth leaders in marketing and sales
Hosts: Bob Ruffolo, Nick Salvatoriello
Company: iMPACT Branding
Episodes as of July 2017: 12
Focus: Bob and Nick will keep their fingers on the pulse of marketing, sales, business, and tech advancements, then in 5 minutes or less, report exactly what you need to know.
Helping today’s digital executives use inbound marketing to grow their business
Hosts: Neil Brown
Company: Brown Creative Group
Episodes as of July 2017: 57
Focus: All sorts of inbound marketing tactics
We interview successful agency owners.
Hosts: Andrew Dymski, Gray Mackenzie
Company: DoInbound
Episodes as of July 2017: 100
Focus: Andrew and Gray focus on topics that help inbound agency owners succeed
Confessions from the marketing trenches
Hosts: Adam Franklin, Toby Jenkins
Company: Bluewire Media
Episodes as of July 2017: 150
Focus: Get behind the scenes of real-world marketing experiments.
Get more traffic, get more leads and get more sales from their websites
Hosts: David Roberts, Will Williamson
Company: JDR Group
Episodes as of July 2017: 17
Focus: Stay up to date with the latest sales and marketing technology and learn specific marketing tactics that can keep your business ahead of the competition.
Customer focused sales process & practice
Hosts: Mike Connor, Mike Simmons
Company: Catalyst Sale
Episodes as of July 2017: 48
Focus: Learn what works in sales, hone your skills, and increase your success.
Your weekly shots of HubSpot goodness!
Hosts: Ian Jacob, Craig Bailey
Company: Search & Be Found, Xen Systems
Episodes as of July 2017: 94
Focus: For busy, time-poor Marketing Managers who need a quick update on the latest happenings in inbound marketing and tips for using the HubSpot platform.
What do the most successful inbound marketers do to get great results?
Host: Kathleen Booth
Company: IMPACT
Episodes as of October 2017: 8
Focus: You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.
Our goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts.
This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.
Get your weekly buzz of all things Inbound & Digital Marketing.
Hosts: Moby Siddique
Company: RedPandas
Episodes as of July 2017: 70
Focus: Learn new marketing tactics that you can use in your business
We cover all things marketing.
Hosts: Adam Steinhardt
Company: The Kingdom
Episodes as of July 2017: 45
Focus: We are content marketing experts. We combine our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software.
We answer your questions and share our experiences with inbound marketing
Hosts: Rikki Lear, Mark Byrne
Company: Digital 22
Episodes as of July 2017: 10
Focus: Interviews + conversations on inbound topics
We break down the latest trends in digital marketing
Hosts: Danielle Esposito, Jon Sasala
Company: Morey Creative Studios
Focus: How to manage an inbound marketing machine
Know of any podcasts that should be on this list? Tweet it to me at @kevinkononenko!
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Tamara is Content Editorial Manager at Databox. She is an SEO aficionado, a coffee addict, and a huge museum lover! When she's not working or writing, she enjoys visiting an art gallery, drinking her 5th coffee with her friends, or playing video games.
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