Content Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

How we took the mind-numbing copy+paste out of our blogging process

Avatar Kevin Kononenko on May 9, 2017 (last modified on May 16, 2017) • 2 minute read

I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process.

Being the one-man marketing team, I need to coordinate every little part of the content marketing process. From working with guest posters to creating the content schedule to adding graphics, I must keep track of many co-existing timelines. And, I must make the process simple to ensure that our CEO and guest-posters can reasonably follow the rules.

After I joined, we doubled our blogging output. And that meant all the issues with the process not only doubled, but also instantly became MY problems!

Here is what would happen. Myself, our CEO Pete and the guest posters would all collaborate using Google Docs. Although this worked well for getting the content right, it became a dumping ground from a style perspective. Each person handled style slightly differently. I would need to copy+paste every piece manually into WordPress, and adjust to fit our current style guide.

Although this only took about 30 minutes extra per post, it was EXHAUSTING. I had to manually make sure that every heading, image, list and table was correctly formatted. I could have been spending that time improving the actual writing. Also, since Databox is a service that allows marketers to avoid copy and pasting data into spreadsheets, it just didn’t feel right that I couldn’t solve a similar problem in our own process.

I discovered Wordable after I read a piece of content from Benji Hyam. I was shocked that nobody had solved this issue yet. Wordable is a one-click integration between Google Docs and WordPress that preserves exact formatting. No more copy and pasting!

Now, I can flip the script and create a straightforward style guide within Google Docs. Since all of our bloggers have some proficiency with it, they can easily follow a couple style rules that will save me the headaches in WordPress.

If you use WordPress for blogging, I highly recommend that you check it out.

About the author
Avatar
Kevin Kononenko Growth Marketer @ Databox. Making it easy for marketers to tell the story of their success. Everton FC supporter. Startup guy.
You may also like...
Read more

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing   |  Mar 19

Read more

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing   |  Mar 16

Read more

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Content Marketing   |  Mar 3