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Google Play
5 Must Track Metrics for Your Google Play app
As initial downloads start to roll in, you’re feeling excited. You get your first users and it feels pretty awesome. Well, it’s not victory just ...
Goals & Forecasts
Stop overcomplicating SEO
Search engine optimization has long been considered an area of digital marketing that requires deep expertise, especially on the technical side. The typical marketers’ thought ...
Marketing
The 30 Best Resources for High Growth Companies
The sheer amount of information available to SaaS marketers, product managers, and founders today is overwhelming – and sifting through it is a full time ...
Marketing
Growth Hacking
Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...
Ecommerce
6 Things Guaranteed to Drive Growth for SaaS & Ecommerce
In 2014 and early 2015, I taught a couple instances of General Assembly’s Digital Marketing course in Sydney, Australia. One of the more popular classes ...
Leadership
Is data-driven really better?
I recently got into a conversation with someone around the merits of gut instinct vs. data-driven decisions. The discussion centered around a conundrum nearly every ...
Marketing
I think I’m awesome
I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...
Marketing
5 reasons you’re not using marketing automation
Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...
Leadership
How to tell when a good employee becomes a bad manager
A lot of people aspire to a role in management. And the most common way to get there is by working your way through the ...
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