Author's avatar

Matt Black

About the author

is a copywriting digital marketer based in Toronto, Canada. He loves sports, Quentin Tarantino's movies and traveling wherever, whenever.

Latest posts

3 Ways Sharing Data Can Strengthen Your Brand
Management

3 Ways Sharing Data Can Strengthen Your Brand

Nobody likes a showoff, right? But at the same time, celebrating your successes as an organization or proving that you understand what needs to be ...

Author's avatar by Matt Black | Jun 24, 2016
Make Every Client Feel Like They’re Your Only Client
Marketing

Make Every Client Feel Like They’re Your Only Client

To retain your top clients, you’ve got to make them feel special… Really special. I can hear you now… “okay, that’s obvious though…” And yet, ...

Author's avatar by Matt Black | Nov 12, 2021
The 3 eCommerce Metrics You’ve Got to Know
Analytics

The 3 eCommerce Metrics You’ve Got to Know

Your website is slick. It’s got all the bells and whistles and you’ve got a ton of traffic. Social media is lit up with buzz ...

Author's avatar by Matt Black | Nov 19, 2021
3 Signs You’re Ready For a KPI Dashboard
Analytics

3 Signs You’re Ready For a KPI Dashboard

Here’s the truth: using multiple tools or visiting countless websites to monitor your organization’s performance is a giant pain in the butt. You’ve got too ...

Author's avatar by Matt Black | Apr 22, 2022
Debunking Common Myths About Using A KPI Dashboard
Analytics

Debunking Common Myths About Using A KPI Dashboard

Being able to hone in on data and metrics that tell the story of your business and how it’s performing isn’t just nice to have ...

Author's avatar by Matt Black | Oct 11, 2022
Removing the Mystery From Your Impact on Social
Marketing

Removing the Mystery From Your Impact on Social

Success on social is not one size fits all. What works for others may not work for you (and vice versa). That’s not to say ...

Author's avatar by Matt Black | Mar 7, 2016
3 Must-Monitor Metrics on Your Twitter Dashboard
Marketing

3 Must-Monitor Metrics on Your Twitter Dashboard

#isanybodyreadingthisoramijustwastingmytimetweeting? Have you ever felt unsure if your efforts on Twitter were really making a dent in the grand scheme of things? I mean, how ...

Author's avatar by Matt Black | Apr 22, 2024
Surviving the Digital Divide
Analytics

Surviving the Digital Divide

‘Keeping Up With the Joneses’ is an inescapable social construct in 21st century business, especially given how quickly technology changes and digital trends emerge. The ...

Author's avatar by Matt Black | Feb 17, 2016
3 Practical Strategies for Demystifying Data
Analytics

3 Practical Strategies for Demystifying Data

Numbers aren’t for everyone. And that’s okay, because let’s face it: we all have our strengths. Working with data – whether that means collecting, cleaning ...

Author's avatar by Matt Black | Mar 11, 2016
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