Articles by Matt Black
is a copywriting digital marketer based in Toronto, Canada. He loves sports, Quentin Tarantino's movies and traveling wherever, whenever.
3 Ways Sharing Data Can Strengthen Your Brand
Nobody likes a showoff, right? But at the same time, celebrating your successes as an organization or proving that you understand what needs to be ...
by Matt Black · Jun 24, 2016
Make Every Client Feel Like They’re Your Only Client
To retain your top clients, you’ve got to make them feel special… Really special. I can hear you now… “okay, that’s obvious though…” And yet, ...
by Matt Black · Nov 12, 2021
The 3 eCommerce Metrics You’ve Got to Know
Your website is slick. It’s got all the bells and whistles and you’ve got a ton of traffic. Social media is lit up with buzz ...
by Matt Black · Nov 19, 2021
3 Signs You’re Ready For a KPI Dashboard
Here’s the truth. If you’re not using a KPI dashboard, tracking performance means jumping between too many tools and tabs. That’s a time-waster and it ...
by Matt Black · Jul 15, 2025
Debunking Common Myths About Using A KPI Dashboard
Being able to hone in on data and metrics that tell the story of your business and how it’s performing isn’t just nice to have ...
by Matt Black · Oct 11, 2022
Removing the Mystery From Your Impact on Social
Success on social is not one size fits all. What works for others may not work for you (and vice versa). That’s not to say ...
by Matt Black · Mar 7, 2016
3 Must-Monitor Metrics on Your X Dashboard (Twiter)
An X dashboard can help you figure out if your efforts on X are actually making an impact. Have you ever felt unsure if your ...
by Matt Black · Jul 10, 2025
Surviving the Digital Divide
‘Keeping Up With the Joneses’ is an inescapable social construct in 21st century business, especially given how quickly technology changes and digital trends emerge. The ...
by Matt Black · Feb 17, 2016
3 Practical Strategies for Demystifying Data
Numbers aren’t for everyone. And that’s okay, because let’s face it: we all have our strengths. Working with data – whether that means collecting, cleaning ...
by Matt Black · Mar 11, 2016
Why Analytics is Everyone’s Job
Each year, businesses spend millions of dollars with external consultants and agencies in an effort to understand how they can improve, grow and ultimately succeed. ...
by Matt Black · Mar 11, 2016