Marketing
Approaches, tactics and advice for marketers
![How to Create a Bar Graph in Google Sheets [3 Easy Steps]](https://cdnwebsite.databox.com/wp-content/uploads/2017/07/14165129/AutomateReportingGifsBG-640x384.jpg)
How to Create a Bar Graph in Google Sheets [3 Easy Steps]
Look, while they’re certainly not the easiest way to consume information, most companies are still using spreadsheets in order to pull a lot of different ...
by Tamara Omerovic · Feb 24
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...
by Alexander B. Pavlinek · Jun 24, 2025
PPC Industry Benchmarks for 2024
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
by Nevena Rudan · May 7
KPIs vs. Metrics: Understanding the Differences
“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...
by Alexander B. Pavlinek · Feb 25
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...
by Nevena Rudan · May 6
How to Use Google Search Console for SEO: A Complete Guide
What kind of content matters to your audience? How are they finding your website? Are there any technical SEO issues that you should see to? ...
by Alexander B. Pavlinek · Feb 24
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo ...
by Jeremiah Rizzo · Apr 9, 2024
What Is a Good Google Ads Conversion Rate and How to Improve It?
High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...
by Alexander B. Pavlinek · Feb 25
23 YouTube Statistics Marketers Need to Know In 2024
As the world’s largest video-sharing social platform with over 2 billion active monthly users, YouTube is the place to be if you’re looking to grow ...
by Filip Stojanovic · Jan 22
How to Create The Best Website Structure for SEO in 2023 (20+ Tips)
You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to ...
by Elise Dopson · Jul 7, 2024
32 LinkedIn Statistics You Need to Know to Fine-Tune Your Strategies in 2024
Social media giants like Facebook and Instagram still dominate the space when it comes to sharing personal stories or getting your daily dose of casual ...
by Filip Stojanovic · Mar 3
How High Performing Agencies Market Themselves
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
by Nevena Rudan · Mar 4
25 High-CTR Blog Title Examples for 2025
You’ve poured hours into crafting high-quality content and brainstorming blog title examples to optimize your post for search rankings. But here’s the catch: Even if your blog ...
by Elise Dopson · Jan 28, 2025
How to Build Citations to Boost Local SEO?
Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one ...
by Jessica Malnik · Apr 9, 2024
15 Free Marketing Report Templates for Agencies in 2025
Marketing report templates can help you break free from the “always-on” mode. If you’re spending too much time on repetitive, manual tasks like creating reports ...
by Stefana Zaric · Jun 5, 2025
Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now
When you have an eCommerce site, the number one goal is to turn more visitors into paying customers, right? Well, not everyone who visits your ...
by Jessica Malnik · Jun 26, 2024
The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...
by Kiera Abbamonte · Aug 8, 2024
29 Ways on How to Improve Your Search Position in Google Search Results in 2023
Have you been doing your best but still aren’t ranking in the search engine results pages (SERPs)? I feel you. All that hard work and ...
by Masooma Memon · Jul 25, 2024
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...
by Stefana Zaric · Apr 10
![Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]](https://cdnwebsite.databox.com/wp-content/uploads/2021/05/25090120/content-development-framework-1000x563.png)
Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]
Are you making the same content marketing mistakes other SaaS companies make? Do you try to publish as much content as you can, often sacrificing ...
by Stefana Zaric · Apr 9, 2024
9 Underutilized Marketing Channels for Small Businesses in 2024
Operating within limited marketing budgets and an increasingly competitive playing field are tough hurdles to face for a small business. We get it. Trying your ...
by Stefana Zaric · Jun 5, 2025