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PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
Marketing

PPC Reporting Strategies: 11 Things You Should Include in a PPC Report

For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...

Stefana Zaric's avatar by Stefana Zaric | May 2, 2024
How to Do an SEO Competitive Analysis: A Step-by-Step Guide
Marketing

How to Do an SEO Competitive Analysis: A Step-by-Step Guide

SEO competitive analysis is essential in today’s crowded search landscape. With new websites appearing daily and two-thirds of all clicks going to the top five ...

by Davor Štefanović | Jul 15, 2025
How to grow revenue with less budget (📈 MTN #24)
Marketing

How to grow revenue with less budget (📈 MTN #24)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Cost Per Thousand (CPM) and Cost Per Click (CPC) Benchmarks Median performance from November, 2023: Search ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Apr 9, 2024
The 11 Most-Tracked Google Analytics Metrics in GA4
Marketing

The 11 Most-Tracked Google Analytics Metrics in GA4

Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...

Stefana Zaric's avatar by Stefana Zaric | Mar 3
Lead Nurturing Strategy – Definition, Tips and How-Tos
Marketing

Lead Nurturing Strategy – Definition, Tips and How-Tos

Say you just planted a new flower in your garden – what would be some of the best practices to ensure it grows into a ...

Filip Stojanovic's avatar by Filip Stojanovic | Sep 4, 2024
How to Create a Bar Graph in Google Sheets [3 Easy Steps]
Marketing

How to Create a Bar Graph in Google Sheets [3 Easy Steps]

Look, while they’re certainly not the easiest way to consume information, most companies are still using spreadsheets in order to pull a lot of different ...

Tamara Omerovic's avatar by Tamara Omerovic | Feb 24
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 24, 2025
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Nevena Rudan's avatar by Nevena Rudan | Apr 10
KPIs vs. Metrics: Understanding the Differences
Marketing

KPIs vs. Metrics: Understanding the Differences

“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Feb 25
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
How to Use Google Search Console for SEO: A Complete Guide
Marketing

How to Use Google Search Console for SEO: A Complete Guide

What kind of content matters to your audience? How are they finding your website? Are there any technical SEO issues that you should see to? ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Feb 24
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Marketing

BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Apr 9, 2024
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