Marketing
Approaches, tactics and advice for marketers
Marketing Benchmarks by Industry
Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...
by Nevena Rudan · Mar 3
Google Analytics 4 Industry Benchmarks for 2023 and Beyond
If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...
by Nevena Rudan · May 6
Instagram Industry Benchmarks for 2023
If you use Instagram in any professional capacity, you know its updates constantly give you something new to factor into your strategy. Whether it releases ...
by Nevena Rudan · May 11
Drive More Efficient Growth (📈 MTN #19)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) GA4 benchmarks for SaaS and B2B companies Median performance in August 2023: Join this group to ...
by Jeremiah Rizzo · Apr 9, 2024
The Best B2B Channels for Lead Generation in 2025
Lead generation is at the heart of success in today’s competitive business landscape. Attracting high-quality leads and converting them into sales is what drives growth ...
by Saffa Faisal · Jul 15, 2025
High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?
One of the most frustrating experiences you can have is to create an ad that looks amazing on the surface. It is getting all of ...
by Alexander B. Pavlinek · Jul 2, 2025
27 Lead Generation Statistics and Trends for 2025
Lead generation statistics reveal that it’s the lifeblood of any business. But just how crucial is it, and how do you make the most of ...
by Alexander B. Pavlinek · Jul 1, 2025
10 Channels B2Bs Should Invest in 2024 (According to 160+ Marketers)
With so many different marketing channels available today, B2B marketers can quickly get overwhelmed when picking the right ones for their specific brand. And with ...
by Filip Stojanovic · Nov 4, 2024
How to Make a YouTube Video Go Viral (with 8 Easy Tips)
Know how to make a YouTube video viral? Even if you’ve had one or two videos go viral on the platform, cracking the code to ...
by Alexander B. Pavlinek · Feb 24
22 Best Service Page Examples in 2025
How do you write a service page examples that turns more visitors into buyers? Writing a service page can be a daunting task because you ...
by Alexander B. Pavlinek · Feb 24
15 Ways to Use Google Analytics to Track and Improve Your SEO Performance
Did you know that 67% of all clicks go to the first five organic results in a search engine? You are probably already aware of just how ...
by Filip Stojanovic · Feb 26
How to Setup Google Analytics Across Multiple Websites
Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...
by Jessica Malnik · May 29, 2024
15 Popular YouTube Video Types in 2025
When you think of online video, there’s no denying YouTube dominates the space. Since we’re in 2025, the once-projected user count of 2.9 billion is ...
by Melissa King · Jan 22
<strong>49 Essential SEO KPIs to Track Performance in 2023</strong>
Measuring the right KPIs—in the right way—is essential to proving the value and ROI of your SEO efforts. Note that “in the right way” is ...
by Jessica Greene · Apr 9, 2024
10 Best AI Writing Tools (Recommended by 200+ Marketers)
There’s plenty of controversy around AI, but one thing is clear—we can’t escape it. So, we might as well learn how to use it to ...
by Stefana Zaric · Apr 9, 2024
Dear Databox: How Can I Grow My B2B YouTube Channel?
YouTube has over 2.68 billion active monthly users… yet, many B2B brands still have no presence on the platform and continuously postpone building and growing ...
by Filip Stojanovic · Aug 18, 2023
Facebook Engagement: What Is It & How Do You Measure It?
Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...
by Jessica Malnik · May 2, 2024
18 Lead Generation KPIs Every Marketing & Sales Team Should Track in 2023
When it comes to lead generation, there are a few tried-and-true metrics that most marketers and salespeople are tracking. The number of MQLs, cost metrics, ...
by Kiera Abbamonte · Jun 12, 2024
7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content
In order to create content that will really help you scale your business, it’s important to understand which content grabs your visitors’ attention, which one ...
by Archita Sharma · Aug 23, 2023
17 Marketing Report Examples with Free Dashboards Templates
On average, companies with fewer than 49 employees have three staff members on their marketing team. Organizations with more than 5,000 employees typically have a ...
by Elise Dopson · Jul 11, 2025
Top 10 Essential Google Analytics Dashboards in GA4
Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...
by Alexander B. Pavlinek · Sep 5