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Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]
Marketing

Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]

Are you making the same content marketing mistakes other SaaS companies make? Do you try to publish as much content as you can, often sacrificing ...

Stefana Zaric's avatar by Stefana Zaric | Apr 9, 2024
9 Underutilized Marketing Channels for Small Businesses in 2024
Marketing

9 Underutilized Marketing Channels for Small Businesses in 2024

Operating within limited marketing budgets and an increasingly competitive playing field are tough hurdles to face for a small business. We get it. Trying your ...

Stefana Zaric's avatar by Stefana Zaric | Jun 5, 2025
24 Data-Backed Instagram Profile Examples and Bio Ideas
Marketing

24 Data-Backed Instagram Profile Examples and Bio Ideas

Want to craft the perfect Instagram bio and elevate your profile like the pros? You’re in the right place. We surveyed 50 top marketing professionals ...

Melissa King's avatar by Melissa King | Feb 24
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Nov 28, 2024
LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?
Marketing

LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?

In today’s cutthroat digital landscape, B2B businesses are fighting tooth and nail to maximize their advertising budgets. With a myriad of platforms vying for their ...

by Davor Štefanović | Mar 4
How to Run a Successful Community Through Your LinkedIn Company Page
Marketing

How to Run a Successful Community Through Your LinkedIn Company Page

LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...

Melissa King's avatar by Melissa King | Apr 24, 2024
Digital Advertising Benchmarks by Industry for 2023
Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

Nevena Rudan's avatar by Nevena Rudan | Apr 10
How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]
Marketing

How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]

Just how hard is it to connect with hard-to-reach prospects in 2023 as a B2B? And what tactics should you resort to when some of ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 9, 2024
How to Use Email to Improve Your Onboarding Activation Rate (📈 MTN #21)
Marketing

How to Use Email to Improve Your Onboarding Activation Rate (📈 MTN #21)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median performance for September, 2023: Are your sales, traffic, or ad costs ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Apr 9, 2024
The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years
Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Blogging, video, podcasts, infographics, eBooks–there are enough content formats to make any marketers’ head spin. The mix of formats that go into a content strategy ...

Elise Dopson's avatar by Elise Dopson | Apr 9, 2024
How to Increase Your Video Watch Time on YouTube in 2023
Marketing

How to Increase Your Video Watch Time on YouTube in 2023

You may have heard the buzz about the YouTube 1000 subscribers and 4000 hours watch time debacle. Or, if you didn’t, in short, YouTube tightened ...

by Dann Albright | Jun 3, 2025
Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog
Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? Or, perhaps you already have an up and running blog, but it doesn’t help much ...

Masooma Memon's avatar by Masooma Memon | Mar 19, 2025
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