Marketing
Approaches, tactics and advice for marketers
Drive Higher Intent Leads Through Your Site (📈 MTN #13)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Traffic benchmarks for B2B and SaaS Median GA4 performance for B2B & SaaS companies (May 2023): ...
by Jeremiah Rizzo · Feb 20, 2024
Google Ads Benchmarks by Industry
We know; competing in the digital marketing arena can feel overwhelming and daunting. The sheer volume of data, diverse performance metrics, and the constantly changing ...
by Nevena Rudan · May 6
LinkedIn Ads CTR: What’s a Good One and How to Improve It?
How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...
by Filip Stojanovic · Feb 25
How to Create an SEO Report for Your Client in 2025
An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...
by Filip Stojanovic · Jul 16, 2025
How to Identify the Right Target Audience for Your Website in 2025
How do you ensure you are delivering the right message to the right people at the right time? Identifying the target audience for your website ...
by Alexander B. Pavlinek · Feb 25
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
by Filip Stojanovic · Mar 3
Driving Predictable Demand (w/ John Short)
John Short shares the system he uses to drive more predictable demand for customers, along with how to identify who your best customers are. How ...
by Jeremiah Rizzo · Feb 20, 2024
Driving Demand via YouTube (📈 MTN #12)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median YouTube performance for B2B companies (April 2023): Join this group to ...
by Jeremiah Rizzo · Feb 20, 2024
8 Tips for Starting a YouTube Channel
More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...
by Masooma Memon · Jan 22
Understanding the Cost of Advertising on LinkedIn in 2024
Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...
by Filip Stojanovic · Jul 1, 2025
Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)
Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is ...
by Jeremiah Rizzo · Feb 20, 2024
Growing Your Company’s Newsletter (📈 MTN #11)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Email Benchmarks for B2B Median Mailchimp performance for B2B companies (April 2023): Join this group to ...
by Jeremiah Rizzo · Feb 20, 2024
How to Use YouTube for Demand Creation and Product Education in B2B
When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...
by Melissa King · Jan 22
Website Traffic Benchmarks by Industry
What if you could unlock the secrets to your industry’s online performance and gain a competitive edge? Our comprehensive report on website traffic benchmarks offers ...
by Nevena Rudan · May 26
Building Trust By Answering Questions (w/ Marcus Sheridan)
Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, ...
by Jeremiah Rizzo · Feb 20, 2024
Instagram Followers: How Many Does the Average Company Have and How Can They Get More
A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue. ...
by Alexander B. Pavlinek · Mar 3
BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)
In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you ...
by Jeremiah Rizzo · Feb 20, 2024
What’s a Good Email List Size for B2B Businesses?
Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...
by Spela Mlekuz · Jul 7, 2025
Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning. How They ...
by Jeremiah Rizzo · Feb 20, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...
by Davor Štefanović · May 3, 2023
BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...
by Jeremiah Rizzo · Feb 20, 2024