Marketing
Approaches, tactics and advice for marketers
4 Ways Automated Dashboards Boost Data-Driven Sales Enablement
“Sales enablement” can have a variety of meanings. Modern sales enablement (SE) refers to a strategic, ongoing process for equipping customer-facing teams with the content, ...
by Eleni Hagen · Feb 2, 2023
Crucial Landing Page Metrics You Should Track to Increase Conversions
Is your landing page running? Well, you better go track it! Okay, we know that you’re not here to read spin-offs of the old refrigerator ...
by Filip Stojanovic · Jul 11, 2025
Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)
The metric: MQLs via Virtual Events In this episode, you’ll learn how Ollie Whitfield and his team at VanillaSoft drove 1,200 new MQLs through a ...
by Jeremiah Rizzo · Feb 20, 2024
The 13 Best LinkedIn Analytics Tools According to Business Power Users
LinkedIn is a powerful networking tool for professionals and businesses alike. As of 2022, the platform has more than 830 million members. When you want ...
by Melissa King · Jul 11, 2025
Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)
The metric: SQLs Gabriel Ehrlich, Founder & CEO of Remotion, shares experience and insights on how they use LinkedIn Ads to drive high-value SQLs for ...
by Jeremiah Rizzo · Feb 20, 2024
Marketing Attribution Dashboard: Definition, Types, Metrics, Best Practices, Tools, and More
The main goal of any marketing campaign is to convert the people that see your online advertisements into customers. This directly increases ROI, revenue, brand ...
by Filip Stojanovic · Apr 22, 2024
The 18 Best Twitter Analytics Tools
There are dozens of Twitter analytics tools out there. But choosing the one that suits your needs the best and is easy to use too ...
by Alexander B. Pavlinek · Jun 25, 2025
Best Short Video Apps: When to Choose TikTok, Instagram Reels or YouTube Shorts
If you pay attention to social media trends, you’ve likely seen short videos all over your feeds. With this format rising in popularity among internet ...
by Melissa King · Jan 11, 2023
12 TikTok Marketing Tips and Best Practices
What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common? They’ve all had viral moments on TikTok. However, you don’t need to go ...
by Jessica Malnik · Mar 15, 2024
How to Build a Great Affiliate Marketing Dashboard? Best Practices and Top Metrics to Include
Have you been meaning to create an affiliate marketing dashboard? Good call! The dashboard can help you track and optimize performance, narrow down which channels ...
by Masooma Memon · Jun 29, 2022
![Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]](https://cdnwebsite.databox.com/wp-content/uploads/2022/06/25110543/best-social-media-dashboard-1000x563.jpg)
Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]
When you are managing multiple social media accounts, you need a single source where you can monitor and analyze your performance in real-time. That’s why ...
by Jessica Malnik · Oct 6, 2022
30 Content Marketing Statistics to Power Up Your Strategy in 2022
Having an efficient content marketing strategy in place is essential when it comes to raising brand awareness, generating more revenue, and persuading customers to take ...
by Nevena Rudan · Apr 12, 2023
Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions
While many marketers continue to throw the majority of the ad budget to Google and Facebook, they’d be foolish to continue to ignore other platforms ...
by Jessica Malnik · May 23, 2023
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...
by Masooma Memon · May 11, 2022
6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...
by Masooma Memon · Apr 10, 2025
A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business
Think about when you make non-routine purchases. Where do you learn about solutions to your needs and desires? Which sources do you consult to make ...
by Sam O'Brian · Sep 19
How to Measure Your Share of Voice on Social Media
If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...
by Masooma Memon · Apr 9, 2025
Data Blending: 4 Use Case Examples to Improve Your Marketing Reporting Process
On its own, a milk chocolate bar can be pretty useful. Combined with other ingredients though, the chocolate bar can help you create different dishes ...
by Masooma Memon · Apr 23, 2024
SEMrush vs. Ahrefs: Which SEO Tool is Better?
When was the last time you went an entire day without using a search engine? With roughly 3.5 billion searches on Google each day, it’s ...
by Mara Calvello · Oct 19, 2023
24 Facebook Ads Statistics Marketers Need to Know in 2022
Facebook is a marketing powerhouse. With more than tens of millions of users logging in every day, Facebook stands out as one of the best ...
by Nevena Rudan · Mar 29, 2023
What is Semrush? A Complete Guide to Semrush Features, Metrics, and Reporting Dashboards
Keyword research, competitive analysis, site audits, traffic analytics, link building. These are just some of the things you have to work on when creating a ...
by Alexander B. Pavlinek · Feb 24