Marketing
Approaches, tactics and advice for marketers
How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples
Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...
by Djordje Cvijovic · Mar 21, 2023
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...
by Masooma Memon · Mar 20, 2023
HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department
HubSpot Reporting makes it easy to gather data and build reports, thanks to HubSpot’s comprehensive CRM platform and built-in reporting system. Since reporting plays such ...
by Davor Štefanović · Jul 17, 2025
How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)
A good marketing strategy report can make or break your business. How? Well, this is the report that will help senior management decide whether the ...
by Djordje Cvijovic · Sep 12, 2024
Opt-in Now to Databox’s Benchmark Feature to Get Free Access
Accurate, statistically-significant Benchmarks are not cheap to get access to. In fact, research firms charge tens of thousands of dollars for access to benchmark and ...
by Peter Caputa IV · Oct 17, 2022
How Data is Shaping the Future of Marketing Personalization
Ever wonder how Netflix finds the perfect cornucopia of content for you every time you log on? For every streaming service out there, there are ...
by Ahmad Benny · May 22, 2023
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...
by Davor Štefanović · Jun 12, 2024
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month? Or, put another ...
by Jessica Malnik · Mar 21, 2023
What is a Marketing Research Report and How to Write It?
There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to ...
by Djordje Cvijovic · Feb 24
SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started
Everyone who’s been in the SEO industry knows how frustrating metrics fluctuations can be — especially considering the time it takes for you to see ...
by Davor Štefanović · Mar 22, 2023
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...
by Masooma Memon · Jan 30, 2025
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...
by Masooma Memon · Mar 21, 2023
90 Facebook Ads Specialists You Should Look Out for in 2022
Learning Facebook ads can be tricky. And things like algorithm changes, inexperience in the field, and guesswork that goes into determining your audience size are ...
by Masooma Memon · May 6, 2022
11 Experts Share Their SaaS Growth Hacking Secrets
There are a ton of SaaS growth hacks out there. In fact, the variety of tactics that you can implement can confuse you – making ...
by Masooma Memon · Mar 8, 2024
Using Search Query Report in Google Ads: 7 Best Practices for Refining Your PPC Campaigns
Another day another report. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports ...
by Davor Štefanović · Mar 8, 2023
7 Helpful Insights You Can Learn From a Data Attribution Report
Data can teach you a lot about your sales, marketing and advertising performance. But, it’s up to you to find the patterns behind it. Easier ...
by Melissa King · Jun 10, 2024
How to Write a Strategy Report? A Step-By-Step Guide for Marketers
A blank page can look terrifying. You make yourself a cup of nice, hot coffee, sit in your comfy chair, and open a new document, ...
by Stefana Zaric · Feb 25
13 Ways Small Businesses Can Leverage Instagram for Marketing
Did you know there are roughly 1 billion monthly active Instagram users? If Instagram was a country, it would be three times larger than the ...
by Jessica Malnik · May 11, 2022
How SMB Owners Build Performance Dashboards With Google Sheets Data
Small business owners wear many hats. CEO, COO, CFO, and many more. If you’re one of them, you know what I’m talking about. It’s impossible ...
by Tamara Omerovic · Jun 5, 2025
Creating Dashboards from Multiple Data Sources – a Marketing Superpower
Marketers are often forced to create performance dashboards from each app they use, then “staple” them together and try to make sense out of their ...
by Tamara Omerovic · Nov 30, 2022
10 Common KPI Mistakes Companies Make and How to Avoid Them
Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...
by Stefana Zaric · Nov 30, 2021