Marketing
Approaches, tactics and advice for marketers
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Facebook Ads Benchmarks for Your Industry [Original Data]
In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...
Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve ...
Bootstrapping to $15m by finding product-market fit (📈 MTN #08)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ads Benchmarks for B2B (March 2023) Join this group to see how your company stacks ...
Lead Conversion Rate: What Is a Good One and How to Optimize It?
Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...
Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)
Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money. How They Move The ...
Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Learn how Nextiva’s Mark Jung drives predictable growth by finding his brand’s white space, building a media arm to communicate it, and being different – ...
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)
Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR. How They Move The Needle Adam was working to build ...
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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