Marketing
Approaches, tactics and advice for marketers
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...
by Stefana Zaric · May 19, 2022
How to Track Conversions with Google Analytics 4: 7 Best Practices
Measuring conversions in Google Analytics 4 (i.e. GA4) looks different than what you are used to with Universal Analytics. It is an entirely new product, ...
by Jessica Malnik · Jan 21, 2022
7 Examples of Great Testimonial Pages That Generate Sales
Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...
by Masooma Memon · Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...
by Masooma Memon · Feb 1, 2023
5 Proven Strategies to Get More Client Referrals for Your Agency
News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...
by Stefana Zaric · Nov 6, 2023
How to Track Multiple Facebook Ad Campaigns
Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about tracking multiple Facebook Ad Campaigns in Databox. But, let’s first ...
by Tamara Omerovic · Dec 20, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...
by Stefana Zaric · Mar 29, 2022
What Is a Google Knowledge Panel and How to Get One?
Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...
by Masooma Memon · Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...
by Masooma Memon · Mar 21, 2023
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:
by Lily Ugbaja · Mar 4, 2022
How Effective Are Your Landing Pages?
Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about Landing Pages, and more specifically, how to properly track how ...
by Tamara Omerovic · Dec 20, 2023
8 Common Mistakes in Data Analysis for Marketers to Avoid
If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...
by Melissa King · Jul 11, 2022
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...
by Masooma Memon · Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...
by Jessica Malnik · May 1, 2024
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...
by Masooma Memon · Jul 16, 2025
9 Small Business Performance Metrics Every Owner Should Monitor for Success
No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...
by Melissa King · Apr 14, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...
by Stefana Zaric · Mar 27, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...
by Jessica Malnik · Jan 9, 2022
Which Sources Drive The Highest Conversion Rates?
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, the product marketer at Databox. Today, we’re going to talk about conversion rates, with ...
by Tamara Omerovic · Jun 10, 2024
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...
by Jessica Malnik · Dec 22, 2021
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...
by Stefana Zaric · May 12, 2022