Marketing

Approaches, tactics and advice for marketers

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Benefits of Competitive Benchmarking
Marketing

Benefits of Competitive Benchmarking

What are your competitor’s strengths and weaknesses? How does your company stack up against them, are you falling behind in some areas? How are other ...

Author's avatar by Filip Stojanovic | Feb 14, 2023
23 Examples of Highly-Engaging Homepage Headlines
Marketing

23 Examples of Highly-Engaging Homepage Headlines

Whether it’s an email, an ad, or a blog post, your headline copy must be creative, catchy, and converting. After all, the heading to your ...

Author's avatar by Masooma Memon | Feb 21, 2023
27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy
Marketing

27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy

What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...

Author's avatar by Stefana Zaric | Sep 30, 2024
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Author's avatar by Stefana Zaric | Nov 8, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content marketing can be a double-edged sword.  While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...

Author's avatar by Saffa Faisal | Apr 12, 2023
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
LinkedIn

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...

Author's avatar by Melissa King | May 15, 2023
Starting And Growing a Community (w/ Mike Rizzo, MarketingOp
Customer Success

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

The metric: Community Growth & Engagement Get insights from Community-Led Founder Mike Rizzo (founder of MarketingOps), on how to start and grow a successful community ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...

Author's avatar by Jessica Malnik | Jan 25, 2023
How to Improve the Organic CTR for Your Pages & Blog Posts
Market Research

How to Improve the Organic CTR for Your Pages & Blog Posts

Earning a high organic search ranking is great – unless no one is clicking on your result. Over the last few years, Google has played ...

Author's avatar by Filip Stojanovic | Feb 3, 2023
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
Marketing

What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)

You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...

Author's avatar by Maham S. Chappal | Jul 25, 2024
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...

Author's avatar by Masooma Memon | Jul 11, 2024
24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro
LinkedIn

24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...

Author's avatar by Masooma Memon | Jan 25, 2023
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