Marketing
Approaches, tactics and advice for marketers
42 Best Free SEO Tools, According to 187 SEOs
“You do not need to pay money for SEO tools. There are plenty of free tools that can help you.” That was the advice that ...
by Jessica Greene · Nov 9, 2023
14 Types of Sales Enablement Content Your Sales Team Needs
Tell me if the following scenario sounds familiar. Your marketing team spends months conducting market research and putting together elaborate buyer personas, battle cards, and ...
by Jessica Malnik · Feb 3, 2023
From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week
Recently, John Bonini sat down with our CEO, Pete Caputa, for an episode of the Metrics & Chill podcast. Pete and John talked about how ...
by Spela Mlekuz · Feb 20, 2024
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
It’s like the chicken and the egg debate. You can’t have “great content” if your site isn’t SEO optimized, but SEO isn’t possible without a ...
by Elise Dopson · Jun 12, 2023
How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions
If you don’t have a technical background, conducting a technical SEO audit of your site probably sounds like a daunting process. After all, “technical” is ...
by Jessica Greene · Dec 15, 2022
15 Tips for Setting Realistic Website Traffic Goals
A great website is hard to come by. And there’s a lot that goes into creating a thing of perfection. Once it’s all said and ...
by Mara Calvello · Jul 10, 2025
16 Ways To Measure Social Media Engagement Using Only Google Analytics
Today, nearly 54% of the world’s population use social media. And while that is impressive, the truth is that many businesses and marketers struggle to ...
by Jessica Malnik · May 6, 2023
Google Ads Quality Score: 18 Tips for Improving Your Next Campaign
More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign. ...
by Jessica Malnik · Jun 3, 2025
9 Ways to Use Data for SEO Forecasting
You don’t need to be a data nerd to be able to use data forecasting for SEO. Sure, it takes work. But it’s not tough ...
by Masooma Memon · May 18, 2022
13 HubSpot CRM Custom Fields You Should Setup
HubSpot is a hot commodity for many sales teams. In 2021, the software reached more than 100,000 customers. If you’re one of those users, what ...
by Melissa King · Apr 9, 2024
Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing
Sean Henri, founder and CEO at Pepperland Marketing, joins the pod to talk about core web vitals, and in particular, 3 crucial metrics pivotal to ...
by Spela Mlekuz · Feb 20, 2024
Discover Which Source Brings in The Most New Opportunities for Your Business
Hello everyone. Welcome to another episode of Data Snacks. My name is Monja, and I’m the product marketer at Databox. Do you know which sources ...
by Tamara Omerovic · Dec 20, 2023
19 Ways For Using Google Trends to Build Your Content Marketing Strategy
Did you know that companies who use data are six times more likely to be profitable year-on-year? There are tons of data sources you can ...
by Elise Dopson · Feb 13, 2023
The Most Effective Linkedin Marketing Strategies According to 30 Marketers
It seems that marketers can’t recommend LinkedIn highly enough when discussing effective channels and strategies for 2021. (See what we did there?) It’s been a ...
by Jessica Greene · May 6, 2022
How to Reduce Your Email Bounce Rate: 9 Proven Tactics
A high email bounce rate means several of your subscribers aren’t getting your emails. Put another way, your message isn’t reaching as many eyeballs as ...
by Masooma Memon · Mar 14, 2025
21 Examples of High-Performing Pillar Pages To Draw Inspiration From
Most marketers know that all links are important for SEO. (Maybe that’s why almost half of SEO experts spend equal time creating internal and external ...
by Elise Dopson · Aug 23, 2021
12 Marketing KPIs You Should Share With Your Manager
No one is excited to read a 20-page marketing report once a week. Yet, this kitchen sink approach is still what so many marketers rely ...
by Jessica Malnik · Mar 16, 2023
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...
by Jessica Greene · Jun 5, 2025
16 Ways for Creating a Marketing Budget (and How to Spend It)
There’s no such thing as a perfect marketing budget. The right allocation of resources hinges heavily on your business, your customers, and more. If you’re ...
by Kiera Abbamonte · Jan 20, 2023
Are Your Website Conversion Rates Dropping? Try These 20 Tips
Your website’s conversion rates went down. Now what? No matter what you measure as your site’s conversions, it can sting when you see your hard-earned ...
by Melissa King · Jul 7, 2022
Dozens of Marketers Share How to Get More Views on YouTube
Video in business has seen quite the evolution over the last decade. Today, anyone can record a good video with their smartphone, throw in some ...
by Dann Albright · Mar 13, 2023